Wada Farms, founded in 1943 by Frank and Agnes Wada, is a multi-generation, family-owned grower-shipper headquartered in Idaho Falls, Idaho.
The company operates on nearly 30,000 irrigated acres across southeastern Idaho and supplies a wide variety of fresh produce—including potatoes, sweet potatoes, onions, and specialty table potatoes—to retail, foodservice, and distribution markets nationwide.
Their offerings also include innovative items like Easy-Bakers and microwave-ready Easy-Steamers. Wada Farms supports supply chain efficiency with year-round distribution, their own logistics operation (WFM Logistics), and category management services through Wada Farms Marketing Group LLC and sister company Category Partners LLC.
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October 21, 2011
Idaho potato crop will be big, but not a record
Coming off of two record years in terms of total crop value and a record yield in 2009, the Idaho potato industry will probably have to be satisfied with merely a good performance for the 2011-12 season. “We will definitely be in the five-year average...From the archive

August 31, 2011
Fall potato harvest begins in Southern Idaho
Some potato growers in Idaho are already into the fall harvest, despite a slow start to the growing season due to an extended, wet spring. Packing and shipping was just beginning Aug. 29 at Rigby Produce and Potandon Produce in southeast Idaho. Jamey ...From the archive

August 26, 2011
Sweet potatoes in bags making inroads
Shippers say consumers like the convenience of picking up bagged sweet potatoes, and the 3-pound bag seems to be just the right size. Sales of bagged sweet potatoes are picking up, said George Wooten, president and partner, Wayne E. Bailey Produce Co....From the archive

July 11, 2010
Potato Industry works at ways to build foodservice sales
With restaurant sales down over the last year or so, potato shippers and marketing directors are looking at options to get their product on more plates.Some say that progress has been made.“It’s slowly coming back,” said Kevin Stanger vice president of...From the archive
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