Wilcox Fresh

Wilcox Fresh is a potato grower and shipper with its roots in Rexburg, Idaho.

Floyd Wilcox and his three sons, Keith, Leroy, and David, started Floyd Wilcox & Sons in a 7,000 square foot facility in Thornton, Idaho in 1948.

Now, a new generation of Wilcox brothers, Terry, Lynn and Ron Wilcox have moved the business to a 98,000 square foot facility in Rexburg, in order to accommodate their business' growth and success.

From planting and harvesting our southeastern Idaho potato fields to our rapid sorting and shipping process, our cutting-edge technology ensures an efficient supply chain so you are guaranteed to get the freshest Idaho potatoes when you buy Wilcox Fresh.

(Click picture to watch video)

Video presentation of Wilcox Fresh

Exhibiting at:


PMA Foodservice Conference and Expo 2020