Walkers, Britain's No.1 crisps and snacks manufacturer, has today announced its biggest and most exciting programme of activity ever for its massive £77 million Sensations brand.
Supported by a significant multimedia campaign including a return to TV advertising, press, online and a full PR campaign, and the brand's first website - www.sensationscrisps.co.uk, this activity includes:
• An eye catching new pack design in striking, lustrous black
• Exciting new flavours, made from real ingredients [Really?]
• A massive multimillion pound marketing investment
Supported by a significant multimedia campaign including a return to TV advertising, press, online and a full PR campaign, and the brand's first website - www.sensationscrisps.co.uk, this activity includes:
• An eye catching new pack design in striking, lustrous black
• Exciting new flavours, made from real ingredients [Really?]
• A massive multimillion pound marketing investment
