Turn up the heat this summer with unique potato offerings

Roasted young potatoes

Roasted baby potatoes

Abril 21, 2024

From backyard BBQs to campfire cook outs, potatoes should be the MVP of summer time outdoor cooking adventures. They are versatile, delicious, easy to prepare, and the perfect complement to any summer dish.

As a category leader, RPE boasts an extensive selection of potato varieties, from classic russets to vibrant yellows, convenient micro trays with specialized shippers, and baby potatoes in every hue and size. Setting the standard for innovation and catering to consumer preferences, RPE brings back the beloved American Blend from Tasteful Selections®, just in time for Memorial Day and the 4th of July celebrations. 

Rachel Atkinson-Leach, Vice President of Brand & Category Excellence at RPE:

"We're thrilled to collaborate with our valued customers to bring the best of summer potatoes to their shelves. Our diverse selection ensures there's something for every summer meal, from crispy fries to easy-prep micro trays and everything in between. Together, we can make this summer a spudtacular one!"

Suggested items to promote throughout the summer include Russet and Tasteful Selections® bite-size potatoes. For Memorial Day, consider featuring the Tasteful Selections® Griller Shipper Micro Tray Combo, which is comprised of unique and popular American Chophouse and Garlic Parmesan flavours, perfect for cross-merchandising near burgers or proteins for the grill.

Embrace the patriotic spirit of both Memorial Day and the 4th of July and showcase the exclusive Tasteful Selections American Blend, proven to drive sales with its star-spangled medley. Adding red, white, and blue balloons to displays can help grab shopper's attention while driving home the patriotic theme of the products. 

As the potato industry leader, RPE ensures reliable year-round supplies of russet, red, yellow, and baby potatoes. Tasteful Selections®, a pioneer in potato innovation, continues to introduce new flavours and packaging sizes to meet evolving consumer needs. Their diverse range of baby potato types and varieties caters to consumers' meal-time aspirations, further enhancing the appeal of summer potato offerings.

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