Canada Welcomes Butter Potatoes: EarthFresh Launches Creamy, Naturally Buttery Gold, Red and Russet Varieties Nationwide

For the first time in Canada, consumers can now enjoy Butter Potatoes, a unique first-of-its-kind offering from EarthFresh, North America's premier supplier of fresh produce. This exciting new product is set to redefine taste, texture and versatility in the potato category.

Available in Butter Golds, Butter Reds, and Butter Russets, these new potatoes feature a naturally buttery, creamy interior so rich in flavour that no additional butter is needed. Their smooth texture and vibrant colour make Butter Golds perfect for mashing, Butter Reds perfect for roasting, and Butter Russets perfect for baking, delivering standout performance in every meal.

Jessica Anderson (Hughes), Vice President of Marketing and Innovation at EarthFresh.:

"At EarthFresh, we're committed to bringing freshness and innovation to the produce aisle, and Butter Potatoes perfectly embody that vision. After more than a decade of research and development, our Butter Potato varieties are unlike anything else on the market, truly setting them apart from the everyday spud. Launching nationwide marks a major milestone as we continue to raise the bar and meet the growing demand for premium produce, whether for home cooks or professional chefs."

Engineered for Superior Flavour, Texture, and Culinary Performance

The full-flavour, highly versatile, and all-natural Butter Potato has been cultivated to deliver a nutritious, perfectly textured potato that's smooth and creamy, no matter how it's prepared. Each variety is carefully graded to ensure exceptional quality, consistency, and taste. A comprehensive sensory analysis, conducted by a panel of experts, identified key flavour and texture attributes and assigned a score out of 100, helping consumers easily navigate their unique profiles. Butter Potatoes are poised to become the go-to for grocers who demand the best for their customers.

To help highlight the culinary potential of the Butter Potato lineup, EarthFresh has partnered with acclaimed chef Yann Nury, to lead recipe development. 

Chef Yann Nury, Recipe Development Partner at EarthFresh:

"Butter Potatoes are a chef's dream – incredibly adaptable, delicious, and consistently perfect. They elevate any dish, from simple home-cooked favourites to restaurant-worthy creations. They perform beautifully in every setting, making them the ultimate kitchen staple. Without a doubt, they're my potato of choice."

Chef Yann Nury brings the naturally rich, buttery flavour of EarthFresh Butter Potatoes to life—showcasing their unmatched versatility and chef-approved performance.

Strong Consumer Demand Supports Nationwide Rollout

Already generating buzz following a successful debut in the U.S., Butter Potatoes have undergone a major relaunch, featuring a bold new brand identity and updated sustainable packaging. Previously available only in select U.S. markets, where they quickly sold out and generated excitement among both retailers and consumers, Butter Potatoes are now being distributed nationwide in the U.S., and for the first time, in Canada.

Ahead of the national launch, a study was conducted to gauge grocery shoppers' interest and purchase intent for new produce items. The results are impressive: 83 per cent of Canadian consumers indicated a positive intention to buy Butter Potatoes, according to recent findings by IMI International. The Butter Potato concept outperformed industry benchmarks, demonstrating strong and unmistakable consumer demand.

EarthFresh Butter Potatoes are now available on shelves across the country. Look for Butter Golds, Butter Reds, and Butter Russets in convenient 5 lb bags. Retailers interested in these exclusive varieties can learn more at EarthFreshFoods.com/Butter.

More About the Butter Potato Lineup

Butter Golds: Butter Golds have smooth golden skin and rich yellow flesh. They deliver a balanced cooked potato flavour with buttery-corn richness, mild sweetness, and light earthy warmth. With a tender, creamy texture and natural moisture, they're ideal for mashing, roasting, or any dish highlighting their buttery finish. Butter Golds pair beautifully with sweet seafood, herb sauces, and roasted root vegetables, offering a rich, buttery complement to golden, savoury dishes.

Butter Golds deliver an ultra-creamy, naturally buttery texture—so rich in flavour that no added butter is needed—making them the ideal choice for smooth, indulgent mashed potatoes.

Butter Reds: Butter Reds have smooth red skin and golden flesh. They deliver a rich cooked potato flavour with gentle buttery corn notes and subtle earthy depth. With a smooth, creamy texture that holds its shape, they offer a tender, satisfying bite perfect for boiling, roasting, or pan-searing. Butter Reds pair beautifully with roasted meats, tangy glazes, and earthy root vegetables, offering a savoury, structured balance that stands up to bold flavours and bright finishes.

Butter Reds hold their shape with a tender, creamy bite—perfect for roasting—showcasing their golden flesh and rich, buttery notes that elevate any savoury dish

Butter Russets: Butter Russets have classic russet skin and rich golden flesh. It delivers a strong cooked potato flavour with buttery sweetness and subtle caramelized notes, ranking highest among russet varieties. With a light, fluffy texture and balanced moisture, it's an excellent choice for baking, mashing, or frying. Butter Russets pair beautifully with rich meats, truffle accents, and crisp greens, offering a perfect balance of indulgence and freshness for any meal.

Butter Russets feature a light, fluffy interior with a naturally buttery sweetness, performing beautifully in baked dishes and offering standout consistency in every preparation.