Hungritos debuts Waffle Fries at Seoul Food and Hotel 2026

Hungritos, India's frozen finger-food brand under Iscon Balaji Foods Pvt. Ltd., successfully participated in Seoul Food & Hotel (SFH) 2026, held from June 9 to 12, 2026, at KINTEX – Korea International Exhibition and Convention Center, Goyang, South Korea.

As Korea's leading B2B food and hospitality trade fair, SFH connects global food, beverage and foodservice brands with top buyers, importers, retailers and foodservice operators across Asia. The 2026 edition brought together more than 1,600 exhibitors from 45 countries and welcomed over 45,000 visitors, making it one of the most significant international sourcing platforms for food and hospitality professionals worldwide. 
 

Waffle Fries Make Their SFH Debut

Hungritos' Waffle Fries — crafted from Dutch potatoes with a signature criss-cross cut — made their SFH debut, drawing strong interest from visitors for their crispy exterior and fluffy interior. The brand's entire product range resonated strongly with visitors, with buyers, importers and foodservice professionals engaging enthusiastically throughout the four-day exhibition.
 

Strong Engagement from Global Buyers

Over the course of four days, the Hungritos booth witnessed consistent engagement from buyers, importers and foodservice professionals from across the globe. The exhibition provided a valuable opportunity for the brand to establish new trade connections and explore distribution partnerships across key international markets. 
 

Strengthening Hungritos' Global Footprint

SFH 2026 marked another significant step in Hungritos' international journey — reinforcing the brand's commitment to bringing quality Indian frozen finger foods to global markets and building meaningful trade relationships across key sourcing destinations worldwide.