The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the market share. By calling smart marketing one of its chief strengths, FritoLay recently kicked off its biggest-ever campaign titled “Chala Change Ka Chakkar” where an individual could swap places with the celebrity brand ambassadors of the company for one day. Managing Director Gautham Mukkavilli, and Director Marketing, Deepika Warrier of the FritoLay division of PepsiCo India Holdings tell Ruchita Saxena about FritoLay’s strategy to retain the top slot.
Interview with Frito-Lay India marketing execs Gautham Mukkavilli and Deepika Warrier
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