Yum! Introduces Taco Bell in India

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February 25, 2008
After two years of talks and research, Yum! Restaurants International, the owner of quick serve restaurant brands such as Pizza Hut and KFC, will finally introduce the Taco Bell brand in India in the latter half of 2008. Through with its first round of consumer research, Yum! has begun the second round to fine tune findings from the first round, Taco Bell India general manager Ashok Bajpai told ET.
Source
The Economic Times
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  • Yum! Brands Inc.

    Yum! Brands, Inc. (YUM) is a quick service restaurant company based on number of system units, with approximately 37,000 units in more than 120 countries and territories. The company operates the restaurant concepts of KFC, Pizza Hut and Taco Bell.

  • KFC

    KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

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