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'Lay's local': find out who made your potato chips

'Lay's local': find out who made your potato chips

Frito-lay

May 11, 2009
This month, Frito-Lay kicks-off its largest ever marketing campaign called "Lay's Local" to celebrate the more than 40,000 Americans across the country who grow the potatoes we use to make Lay’s brand potato chips, who make the chips at Frito-Lay facilities across 18 states and who deliver and merchandise the chips in stores.

The campaign –- which features regional and national TV ads, print ads, on-packaging messages and in-store displays –- spotlights potato farmers from California, Florida, Maine, Michigan and Texas who grow the potatoes Frito-Lay uses to make Lay’s potato chips.

NYSE_Lays_Local

Five American farmers who are featured in the 'Lays local' campaign rang the opening bell at the New York Stock Exchange

To celebrate the campaign’s kick-off, today, five American farmers who are featured in the campaign rang the opening bell at the New York Stock Exchange.

Also, you can now visit theLay's Web site and enter a code from your Lay’s bag and your ZIP code to find out where that bag was made -- showing us that Lay's supports communities across the U.S.
Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of brands, including several savory snack brands.