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Wendy’s/Arby's to re-enter Japan

 Wendy's Arby's Group
June 30, 2010

Wendy’s/Arby’s Group Inc. is ramping up international expansion plans with a proposed re-entry into the Japanese market, the company said Wednesday.

The proposed restaurants are to be co-branded Wendy’s/Arby’s locations and feature menus offering signature dishes from both brands, the company said.

“Japan is an important market for us and we see significant long-term opportunities for growth there as well as throughout the Asia/Pacific region,” said Bob Bertini, a spokesman for Atlanta-based Wendy’s/Arby’s Group. “We have been formulating a re-entry strategy and we now are actively looking for operating partners in Japan.”

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Wendy’s/Arby’s Group, Inc. - in existence from 2008 - 2011 - was at the time the third largest quick service restaurant company in the United States and was comprised of the Wendy’s® and Arby’s® brands, two companies distinguished by traditions of quality food and service.
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