There are real opportunities for the industry to optimise the fresh potato category and build long-term demand. This was the key message from the latest Potato Council Retail Conference.
An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers’ shopping habits and how it can be used to make the potato category more informative and inspirational – and help drive up sales.
Potato Council Retail Conference offers a Fresh Outlook
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
August 03, 2026
China Suspends Seed Potato Import from Zebra Chip Disease Affected Countries
China has introduced new phytosanitary measures to prevent the entry of Candidatus Liberibacter solanacearum (CLso), suspending seed potato import approvals from affected countries and tightening import requirements for planting materials.
August 03, 2026
British Potato Confex 2026 Opens Registration for Major UK Potato Industry Gathering
British Potato Confex 2026 will take place on 18–19 November at Lincolnshire Showground, bringing together growers, suppliers, processors and industry experts for seminars, networking and exhibitions. Free visitor registration is now open.
August 03, 2026
United States lawmakers introduce bill to reform agricultural labor system
United States lawmakers have introduced the 'Securing Agriculture's Workforce Act of 2026,' a bill backed by the National Potato Council to modernize the H-2A program, address labor shortages and improve workforce stability for agriculture.
