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McDonald’s, Taco Bell and Wendy’s customers most unhappy with their health

April 9, 2012
A recent analysis of fast food patrons reveals that McDonald’s, Taco Bell and Wendy’s customers are the most unhappy with their health. Fast food frequenters’ wellbeing, however, appears to be tied to lifestyle rather than their fast food chain of choice. The analysis includes insights from the February 2012 Monthly Consumer Survey from BIGinsight.
1 in 5 (21.4%) Americans are unhappy with their health, according to a recent BIGinsight™ Monthly Consumer Survey. Although fast food purveyors are adding healthier options to their menu, quick service cuisine remains a constant in the battle of the bulge.
According to the analysis of select fast food restaurant customers, McDonald’s patrons are the unhappiest with their health (24% unhappy/totally unhappy), followed by Taco Bell (22.7%), Wendy’s (22.1%) and Burger King (21.5%). Customers of these restaurants tend to have a more negative opinion of their own physical condition versus the general population.
On the other hand, Chick-fil-A diners report being the happiest with their health of those analyzed (58.9% happy/totally happy), followed by Subway and Arby’s customers at 57.1% and 56.6%, respectively. This is compared to over half of Americans (53.9%) who feel the same.
“Given that Chick-fil-A, Subway and Arby’s all offer menu items with a calorific punch, it’s apparent that Americans’ overall personal health perceptions aren’t specific to their fast food chain of choice,” said Pam Goodfellow, Consumer Insights Director, BIGinsight™.
“We’ve found that it boils down to their health habits, including exercising regularly and watching fat and calorie intake.”
Subway patrons are the most likely to exercise on a regular basis (49.1%), while McDonald’s customers are the least likely of the group (34.8%). As a point of reference, 34.3% of Adults 18+ say they exercise regularly.
About three in ten McDonald’s customers say they don’t do anything with regard to their health (such as exercising;watching calories, carbs, salt or fat intake;buying organic;etc.) Burger King connoisseurs aren’t far behind with this sentiment.

Health, Happiness &Fast Food (BIGInsight)
Companies in this Article
Credited with introducing the original boneless breast of chicken sandwich and pioneering in-mall fast food, Chick-fil-A is one of the largest privately-held restaurant chains – with over 1700 restaurants in 39 states and Washington, D.C. – and the second-largest quick-service chicken restaurant chain in the United States, based on annual sales.
Arby's Restaurant Group, Inc., based in Atlanta, is the franchisor of the Arby's restaurant system, which consists of more than 3,500 restaurants worldwide.
The SUBWAY® chain is the world’s largest submarine sandwich chain and the second largest restaurant chain in the world. the SUBWAY® chain employs about 150,000 men and women at more than 22,000 locations around the world.
McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 
The Wendy's brand is since September 30, 2008 owned by Wendy's Arby's Group Inc. Wendy's Old Fashioned Hamburgers® is the third largest quick-service hamburger restaurant chain in the world, with more than 6,700 restaurants in North America and international markets.
The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.