Wendy's Beats Burger King: 5 Reasons Why

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March 21, 2012

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Wendy's had toppled Burger King's rein as the second biggest fast food chain, after McDonalds. The burger joint has surpassed Burger King's U.S sales for the first time since it was established in 1969, according to a report by research firm Technomic Inc.

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The Wendys Company
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the U.S. and 25 other countries and U.S. territories worldwide
McDonalds Corporation
McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day.
Burger King
The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees
Technomic
Technomic Inc., an Informa Connect company, began as a management consulting firm in 1966. Since then, Technomic's services have expanded to include cloud-based B2B research tools, consumer and menu trend tracking, and other premier strategic research and analytic capabilities for identifying and sizing business prospects.

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