Wendy's Beats Burger King: 5 Reasons Why

March 21, 2012

Source

Wendy's had toppled Burger King's rein as the second biggest fast food chain, after McDonalds. The burger joint has surpassed Burger King's U.S sales for the first time since it was established in 1969, according to a report by research firm Technomic Inc.

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The Wendys Company
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the U.S. and 25 other countries and U.S. territories worldwide
Technomic
Technomic Inc., an Informa Connect company, began as a management consulting firm in 1966. Since then, Technomic's services have expanded to include cloud-based B2B research tools, consumer and menu trend tracking, and other premier strategic research and analytic capabilities for identifying and sizing business prospects.

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