Wendy’s hopes brand will score hit in Japan

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January 04, 2012

Wendy’s Co. re-entered the Japanese market after closing all 71 of its Wendy’s restaurants in the country in December 2009. At the time, Wendy’s cited the then-franchiser’s failure to meet expectations for development growth and reinvestment in the business.

The company announced in March that it is returning to the country with a new partner, Tokyo-based Higa Industries Co. Ltd., a food importer and distributor. This time around, Wendy’s sees the potential for as many as 700 restaurants, spokesman Bob Bertini said.

Source
The Columbus Dispatch
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