MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales
Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.

“We’ve created a look that will certainly inspire creative retailer displays,” says John Pope, MountainKing’s vice president sales & marketing. “We’re excited to see how shoppers react.”

The company’s four new attention-getting display units are each designed with high-impact graphics touting the company’s farm-fresh appeal while presenting ways shoppers can complete their meals with MountainKing.

The company’s new 40” x 48” fresh bin with bold color graphics is large enough for 100/10# bags, 125/8# bags or 200/5# bags. Sized over 13 square feet, MountainKing’s new large bin display is perfect for high-volume promotions and eliminates the need for frequent re-stocking.

MountainKing’s Half-Pallet Grill Bin entices shoppers with the look of a large, stainless steel backyard grill with steaks and potatoes cooking over an open flame. A spatula and apron are shown hanging from the grill to create a true depiction of a backyard cookout. Perfect for display by the meat case, the half-pallet bin sized 40” x 24” holds 84/5# bags, 130/3# bags or 100 tray packs. The Grill Bin is particularly effective in southern and western areas where grilling is a year-round activity.

Tater Town Stack Boxes, display-ready boxes featuring MountainKing’s Steak House Bakers, are ideal for secondary display locations and lower volume stores. Stacked 4 x 4 on quarter and full pallets, each stack holds 64/3# bags, 96 Roaster bags or 96 tray packs.

Also now available from MountainKing are new, high-graphic display wraps, ideal for suggesting the pairing of potatoes with seafood and other dishes. Four new wraps are available for Steak House Roasters, Steak House Bakers, Crawfish Reds and Seafood Market Reds.

According to the company, the display wraps have elevated sales of 3# Seafood Red and 4 Pack sales by 53%. The easy-to-use wraps can be installed by in-store personnel or MountainKing’s merchandising representatives.

MountainKing Potatoes is the world’s largest grower of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKing products every week.

For more information, go to www.mtnking.com, “like” MoutainKing on Facebook and follow the company on Twitter @MKPotatoes.
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