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Kellogg's Cheez-it now also in Snack Isle with puffed Cheez-It Crunch'd

Kellogg's Cheez-it now also in Snack Isle with puffed Cheez-It Crunch'd
March 19, 2015
Cheez-It® is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch'd™, its first ever cheesy puff.

Made with real cheese and a bold new taste, this three-dimensional snack delivers a crunchin' that Cheez-It fans won't stop munchin'.

Crunch'd is offered in two wickedly delicious flavors, including Cheddar Cheese and Hot & Spicy.

  • Cheddar Cheese – crunchy cheese puff baked snack made with cheddar goodness
  • Hot & Spicy – made with 100% real cheese in a Tabasco® Hot & Spicy fiery flavor
"Crunch and a snack made with 100 percent real cheese have always been key to our cheezy devotees, and Cheez-It Crunch'd delivers both," said Mark Miller, director of marketing, salty snacks. "We aimed to provide everything that Cheez-It fans love about the original while ramping up the crunch in a fun new way."

Crunch'd is available in grocery and mass retail stores nationwide for a standard retail price of $2.89.

Visit Cheez-It.com to learn more, and share how you're trying Crunch'd in a #FirstEver way on social media.
Companies in this Article
The Kellogg Company is a manufacturer of ready-to-eat cereal and convenience food products. The Kellogg Company acquired the Pringles business from P&G in 2012.