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The big deal about April 26? Pretzels, Baby

The big deal about April 26? Pretzels, Baby

Not familiar with the Snyder's of Hanover hilarious "Pretzels, Baby" advertising campaign? Near the end of the article we included one of the ads.

April 25, 2016
Snyder's of Hanover® – the nation's No. 1 pretzel brand – is bringing swagger back to the pretzel category on National Pretzel Day.

With the new "Pretzels, Baby" campaign currently on-air, Snyder's of Hanover is now hitting the streets to ensure all pretzel fans get to join in the fun.

On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.

Teaming up with professional baseball players in these cities, Snyder's of Hanover wants to make sure all fans know what's so great about April 26 – Pretzels, Baby!

Rod Troni, Chief Marketing Officer for Snyder's-Lance:

"Snyder's of Hanover pretzels are hearty, crunchy, bold, and baked – they clearly deserve their own national holiday."

"We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day."

National Pretzel Day (United States)

National Pretzel Day is annually celebrated on April 26. The day was originally established more than 30 years ago by U.S. Representative Robert S. Walker (Pa.).

It was then re-declared by Pennsylvania Governor Ed Rendell in 2003 to acknowledge the importance of the pretzel to his state's history and economy.

Whether they're just in the neighborhood or heading into ballparks to cheer on the teams, fans can pick up free bags of Snyder's of Hanover Pretzel Pieces around baseball stadiums in these eight cities:

  • Atlanta
  • New York
  • Denver
  • Washington, D.C.
  • Chicago
  • Detroit
  • Minneapolis
  • San Francisco
Snyder's of Hanover street teams will be handing out three flavorful varieties – Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S'mores.

Throughout the day, baseball players will be on Twitter telling fans about their favorite pretzels, including current and former players such as Chipper Jones, Zack Wheeler, Jason Motte, Glen Perkins and Joe Panik.

Snyder's of Hanover encourages fans to visit its Facebook and Twitter pages for product giveaways throughout the day and to tag photos or posts on social media using #PretzelsBaby and #NationalPretzelDay to join in the celebration.

(Click picture to watch video)

Snyder's of Hanover Pretzels, Baby ad campaign: "Backyard BBQ"

Rod Troni:

"We love Snyder's of Hanover pretzels, and we want everyone to tell us why they love them too on National Pretzel Day."

"Today, we're all celebrating Pretzels, Baby."
Companies in this Article
Snyder's - Lance is the company formed from the merger of Lance, Inc and Snyder's of Hanover. Snyder's - Lance is the second largest savory snack manufacturer in the United States
Snyder's of Hanover is a family owned manufacturer of snack foods, including potato chips. Snyder's, located in the US, is specialized in pretzels. In December 2010 Snyders of Hanover and Lance merged to form the company Snyders - Lance.