The Pennsylvanian snack manufacturer Dieffenbach's Potato Chips Inc. exhibited for the third time 3rd time at the Pennsylvania Farm show. The impact it is having on growing its Central Pennsylvania business has been tremendous, according to Dwight Zimmerman, the VP of Sales and Marketing for Dieffenbach's.
Dwight Zimmerman, the VP of Sales and Marketing for Dieffenbach's:
"The Pennsylvania Farm Show allows us to connect with many of our current customers, as well as many potential new customers."
The estimated attendance for the farm show is more than a 1/2 million visitors during the 8 day event that started January 7th.
"It's our goal to put a sample bag of Dieffenbach's Potato Chips in as many hands of visitors as we can.”
“We know that once they try our chips, they'll love them."
Dieffenbach's has handed out more than 100,000 bags of chips since the start.
This year, the company is using the Farm Show to launch a new product as well, with a direct tie to farmers. The new brand is called "Uglies", and its goal is to help reduce food waste, and save everyone money.
Nevin Dieffenbach, owner and CEO of Dieffenbach's Potato Chips Inc.:
"This new brand is using potatoes that farmers would likely be throwing away due to minor imperfections.”
“Because of this, we're able to pass on the savings to our customers, and everyone feels like they've done some good."
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Dieffenbach's new product: "Uglies"