A growing Agrico highlights its added value for customers at Fruit Logistica

Agrico exhibited at Fruit Logistica in Berlin from Wednesday 8 to Friday 10 February 2017. During this leading international trade fair, Agrico, together with its subsidiaries, demonstrated its strength with a growing range of varieties.

Agrico exhibited at Fruit Logistica in Berlin from Wednesday 8 to Friday 10 February 2017. During this leading international trade fair, Agrico, together with its subsidiaries, demonstrated its strength with a growing range of varieties.

At the event Agrico emphasised the power of the contribution it makes to the natural growth of all its customers. Continual investment in variety development at its own Research Centre, has enabled Agrico to develop a broad, mature range of varieties.

The Agrico stand at Fruit Logistica 2017 was well visited.

Agrico offers a tried and tested variety to suit every type of customer and each climate zone. This stable and versatile range of varieties means that Agrico can provide each customer with the right variety.

Agrico also offers optimal support in maximising the potential of all its varieties. For example, all the advice on cultivation is customised to suit the situation, demands and language of individual customers.

During the trade fair in Berlin, the spotlights were on two varieties with a proven track record of success:

  • Arizona is a strong, extremely high yielding table potato suitable for diverse markets thanks to its vigour in all types of climate zone.

  • Ranomi performs best closer to home in countries such as Germany and eastern European destinations. This yellow-skinned table potato is a firm favourite because of its outstanding eating qualities and versatility for processing for example, to make salads.

Jan van Hoogen during a demonstration of cocktail shakers at the Agrico stand on Fruit Logistica 2017

General Manager Jan van Hoogen reflects with satisfaction:

Jan van Hoogen:

“The fair got off to a slower start than usual for us due to disruption caused by strike action at Berlin's airports on the opening day.”

“Luckily, attendance on the second and third day made up for it. Our cocktail party, with a demonstration by professional bartenders, particularly attracted the crowds.”

“Once again, it was a good platform to show customers just what Agrico can offer them.”
(Click picture to watch video)

Video presentation of the Agrico activities at their 2017 Fruit Logistica stand

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