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New Frito-Lay IMAG!NE Snack Brand offers parents snack options for their kids

New Frito-Lay IMAG!NE Snack Brand offers parents snack options for their kids

The Imagine snack line includes two products, Yogurt Crisps and Cheese Stars, with each type available in two flavours.

November 4, 2018
Pepsico subsidiary Frito-Lay North America has launched a new snack brand in the United States, marketed to parents for their kids named Imag!ne:

“Every parent knows the struggle of juggling the demands of their family's busy schedules with the desire to find nutritious snacks and creative activities that will keep the kiddos nourished and happy in between soccer practices, tutoring, and piano lessons.”

“IMAG!NE has an answer!”

“The new brand offers delicious, portable snack options made with real yogurt or cheese that provide a good source of nutrients like protein or calcium that parents can feel good about feeding their kids.”
Launching nationwide in the United States, IMAG!NE is a conveniently packaged snack for on-the-go families that features kid-friendly flavors like white cheddar and apple cinnamon.

The no-mess resealable bag allows families to enjoy delicious, wholesome ingredients like real cheese, fruit or yogurt anywhere, any time. So finding a snack to fuel families' jam-packed daily routines and spark creativity is now easier than ever.

The Imagine snack line includes two products – Yogurt Crisps and Cheese Stars – both are Non-GMO Project Verified and contain no artificial colors or flavors.

IMAG!NE Cheese Stars are tasty poppable crackers made with real cheese as the first ingredient. Available in two flavors kids will love, Parmesan and White Cheddar, both offer six grams of protein per serving.

The IMAG!NE Yogurt Crisps combine the tastiness of real fruit with real yogurt. The bite-sized, fun-shaped snacks are available in two flavors – Mixed Berry and Apple Cinnamon – that contain four grams of protein and eight grams of whole grains per serving.

Sarah Guzman, senior marketing director, IMAG!NE:

“We know that parents today have a hard time finding snack options for their kids that not only taste great, but also deliver positive nutrition like protein or calcium.”

“That's why IMAG!NE features real ingredients like yogurt and cheese that kids and parents will love – as well as fun shapes and packaging to help make snack time, imagination time!”
(Click to enlarge)

Imag!ne Yogurt Crisps (mixed berry)

More than just a snack, IMAG!NE aims to help parents unlock their kids' creativity and ignite their imaginations.

Parents can get inspired at ImagineSnacks.com, where they can browse the Imag!nation Center to find a variety of games and activities designed to fuel kids' imaginations and spark creative play.

After all, snack time is the perfect time for parents to take a few minutes to escape the rigid structure of the day and let their kids be inspired to creatively take on the world around them.

IMAG!NE is now available at retailers nationwide (United States) in 4.5oz resealable bags for a suggested retail price of $3.49.

For more information, please visit ImagineSnacks.com
Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of brands, including several savory snack brands.