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KRAVE Rings In 2020 With New Plant-Based Jerky And Pork Rinds

Famed Protein Snack Brand Expands Portfolio with Two New Innovations that Meet Consumers' Evolving Needs.

As KRAVE's first departure from meat products, KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets.

KRAVE Plant-Based Jerky features a taste and texture similar to that of KRAVE Gourmet Meat Cuts but is made from peas and fava beans for an eating experience and nutritional profile superior to any vegan jerky currently on the market.

With 8 grams of protein per serving, each bag of KRAVE Plant-Based Jerky is a good source of protein and comes in two uniquely savory flavors: Smoked Chipotle and Korean BBQ.

Similarly, the introduction of KRAVE Pork Rinds signals the brand's entry into a new snacking occasion and the opportunity to provide an elevated option for Keto dieters. With just the right amount of crunch from hormone-free, all-natural pork, KRAVE Pork Rinds – in two perfectly bold flavors: Chili Lime and Al Pastor Taco – give a better-for-you, culinary-inspired update to the beloved snack.

Jimmy McClain, Brand Manager at KRAVE:

“With the growing number of snacking occasions and evolving nutritional expectations placed on those snacks consumers are dramatically altering the way we think about innovation. Nowhere are these changes more evident than the demand for plant-based products and the adoption of specialized diets like Paleo and Keto.”

“KRAVE Plant-Based Jerky and KRAVE Pork Rinds are a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days.”

KRAVE Pork Rinds and KRAVE Plant-Based Jerky will be available online at, on Amazon and on the shelves of select natural and conventional grocers nationwide for an SRP of $3.49 and $5.99, respectively.