Givaudan Launches Myromi™: A Smart Aroma Delivery Device Revolutionising Flavour Co-Creation and Consumer Engagement

Givaudan Launches Myromi™: A Smart Aroma Delivery Device Revolutionising Flavour Co-Creation and Consumer Engagement

Givaudan Launches Myromi™: A Smart Aroma Delivery Device Revolutionising Flavour Co-Creation and Consumer Engagement

May 10, 2025

Givaudan announces the launch of Myromi™, a patent-pending handheld aroma delivery device controlled via smartphone. The technology facilitates real-time engagement, enabling users to create new aroma profiles while collecting valuable consumer feedback through a customised digital interface. 

Fabio Campanile, Global Head of Science & Technology at Givaudan Taste & Wellbeing:

"Myromi™ adds to our growing suite of digital tools for collaborating with customers to speed up product development. Once connected, users can explore saved aroma profiles, create new blends, leave comments, enter liking scores and fill out surveys. These capabilities eliminate much of the guesswork involved in formulation. From quickly determining product development direction to landing on the right flavour profile, the device is already delivering results."

Traditional methods of gathering consumer feedback can be costly and slow, leading to development delays and reduced chances of success. Myromi™ tackles some of the biggest challenges faced by product developers through:

  • Instant feedback: Myromi™enables users to capture real-time reactions from customers and consumers. Aromas can be blended and adjusted on the spot through the easy-to-use interface.
  • Simplified flavour concept development: With up to eight flavour channels, Myromi™ aromas can be mixed and matched effortlessly. This means different combinations can be tested in real-time, speeding up the development process.
  • Shared vocabulary: Myromi™can be used to help consumers and formulators understand what terminology to use when describing a flavour profile, making feedback easier to interpret.
  • Portability and accessibility: Myromi™ is lightweight and portable, allowing it to be used anywhere — in the lab, office, or on the road.
  • Cost-effective co-creation: Myromi™ offers an easy and affordable way to involve audiences in co-creation, ensuring valuable insights are gained efficiently.

Throughout 2025, the technology will gradually be rolled out within Givaudan for customer use. With Myromi™, Givaudan is committed to helping customers create food experiences that resonate with their consumers. By increasing engagement throughout the product development process, this innovative device empowers creators to co-create flavours that accurately reflect ever-evolving consumer desires.

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