Covered Bridge Chips Partners with Toronto Blue Jays in Recovery Milestone

Covered Bridge becomes a Proud Partner of the Toronto Blue Jays. A big step forward in the company’s comeback story.

Covered Bridge Potato Chip Company, a proudly Canadian snack manufacturer, is stepping up to the plate with a new two-year partnership with the Toronto Blue Jays, marking a proud moment in the company’s comeback journey following a devastating fire that destroyed their production facility in March 2024.
 

Partnership marks a milestone in recovery

For the team at Covered Bridge, this partnership isn’t just about baseball — it’s about resilience, rebuilding, and celebrating how far the company has come. It symbolizes perseverance and the strength of a team that refused to give up in the face of adversity. Today, the company stands ready to grow — and partnering with Canada’s Team, the Toronto Blue Jays, signals a bold step forward.

Brook Dickinson, Executive Vice President at Covered Bridge Potato Chip Company:

"The Toronto Blue Jays have been woven into the fabric of Canadian culture, bringing fans together across the country for over half a century. We are incredibly proud and honoured to launch this partnership as the Blue Jays celebrate their milestone 50th season. As a proudly independent Canadian company, we believe in aligning with organizations that share our commitment to quality, community, and national pride. We look forward to Blue Jays fans across Canada enjoying a bag of Covered Bridge Chips while cheering on the team as they aim to defend their AL Champions title. Let’s Go Blue Jays!"

Enhancing fan engagement and brand presence

Mark Ditmars, Vice President of Partnerships at the Toronto Blue Jays:

"The Toronto Blue Jays are proud to partner with Covered Bridge. As Canada’s Team, we’re excited to work with a quintessential Canadian brand, and to bring their homegrown potato chips to fans at Rogers Centre."

Throughout the two-year agreement, Covered Bridge Potato Chips will collaborate with the Toronto Blue Jays on a variety of initiatives designed to connect fans and bring their Canadian-made potato chips to the forefront of the game-day experience.