PepsiCo Launches Kurkure Aloo Chips and Lay's Potato Crackers in India and Bangladesh

PepsiCo has announced its latest product launches across India and Bangladesh, introducing new snacks under its Kurkure, Lay's and Quaker brands.

The new launches include locally inspired products such as Kurkure Aloo Chips and Kurkure Ribbon Pakoda, alongside globally inspired Lay's Potato Crackers and new Quaker Protein Chikki Bites and Protein Ladooz.

The product range presented by PepsiCo includes Kurkure Aloo Chips in Sweet Chilli Chutney Flavour and Masala Fusion Flavour. Kurkure Ribbon Pakoda is presented in Pepper Chilli Chutney Flavour.

Lay's Potato Crackers are presented in two varieties: Peri Peri Chicken Flavour and Cream & Herb Sauce Flavour. The Quaker Protein range includes Protein Chikki Bites and Protein Ladooz.

Leyla Boumghar-Bourtchai, Vice President Asia and India R&D at PepsiCo, highlighted how the launches bring together regional relevance, different texture experiences and evolving nutrition needs. 

Leyla Boumghar-Bourtchai:

"These innovations reflect how we're continuing to bring together regional relevance, exciting texture experiences, and evolving nutrition needs."

Boumghar-Bourtchai also highlighted the work of PepsiCo teams in turning consumer insights into products for everyday snacking occasions.