EarthFresh Butter Potatoes Reach More Than 4 Million Households as Retail Demand Surges

Less than a year after launch, EarthFresh Butter Potatoes are gaining momentum with North American consumers and retailers, reaching more than 4 million households as the company expands acreage by 40 per cent to support year-round supply. 

The growth reflects increasing consumer appetite for premium options within the potato category and a growing opportunity for retailers to encourage shoppers to trade up within a familiar staple. EarthFresh retail data also shows Butter Potatoes generating 100 per cent incremental sales without cannibalizing existing potato sales, creating an opportunity to add value to the category rather than simply shift purchases between products. 

Available in Butter Golds, Butter Reds and Butter Russets, EarthFresh Butter Potatoes are naturally rich, creamy and full of flavour, delivering an indulgent taste without the need to add butter. The lineup gives retailers a differentiated premium offering across key potato varieties, while continued consumer growth in yellow potatoes provides an additional tailwind for Butter Golds within the broader portfolio.

Butter Golds deliver an ultra-creamy, naturally buttery texture—so rich in flavour that no added butter is needed—making them the ideal choice for smooth, indulgent mashed potatoes.

Butter Reds hold their shape with a tender, creamy bite—perfect for roasting—showcasing their golden flesh and rich, buttery notes that elevate any savoury dish

Butter Russets feature a light, fluffy interior with a naturally buttery sweetness, performing beautifully in baked dishes and offering standout consistency in every preparation.

With the holidays delivering the largest seasonal lift in potato sales, EarthFresh sees an opportunity for retailers to capitalize on that momentum. Butter Potatoes give shoppers a simple way to elevate a traditional holiday side dish while offering retailers a premium product that can complement existing potato programs and drive incremental category value.

Jessica Anderson (Hughes), Vice President of Marketing and Innovation at EarthFresh:

"In less than a year since its initial launch, EarthFresh Butter Potatoes have made their way into more than 4 million households, with acreage increasing 40 per cent to support year-round supply. This growth reinforces the opportunity for retailers to give shoppers more reasons to trade up within a familiar category, offering meaningful differentiation rather than simply competing on price."

The portfolio offers retailers multiple points of entry, from Butter Golds to Butter Reds and Butter Russets, while maintaining a consistent premium positioning across the lineup. The result is an offering that can complement existing potato programs and create new opportunities for merchandising and promotion. 

EarthFresh retail data also shows that Butter Potatoes generated 100 per cent incremental sales, with the product not cannibalizing existing potato sales within the same category. For retailers, this represents an opportunity to add value to the potato category while giving shoppers a compelling reason to choose a premium option.

Jessica Anderson:

"We’re always looking ahead to what’s next, with new innovations in development designed to bring more choice, convenience, and premium experiences to the fresh produce category. Consumers want to eat fresh, high-quality food, but they’re increasingly looking for products that reduce prep time and make it easier to get a great meal on the table. For us, that means thinking beyond the potato itself and looking at how packaging, formats, and value-added products can make fresh vegetables work harder."

From Holiday spreads to cozy weeknight dinners, EarthFresh Butter Potatoes offer shoppers an easy way to elevate the traditional potato side while giving retailers a premium product designed to drive incremental category value. 

For more information about EarthFresh Butter Potatoes, visit EarthFreshFoods.com/Butter.