Nutritional benefits of potatoes focus of new US Potato Board advertising campaign

The U.S. Potato Board launched a national print advertising campaign today as part of its continued effort to educate consumers about the nutritional benefits of potatoes. "Peel Back the Truth"inquisitively tackles potato nutrition myths and quickly reveals, with the swoop of a potato peeler, the healthy truth inside a fresh potato. "Though potatoes are consumed by 79 percent of US households 1.8 times per week in-home, per capita consumption has steadily declined during the past 10 years,"says Tim O'Connor, CEO of the USPB. "We need to remind consumers, especially busy moms who are making 70 percent of in-home meals, that the potatoes they already love are good for them too."