There are real opportunities for the industry to optimise the fresh potato category and build long-term demand. This was the key message from the latest Potato Council Retail Conference.
An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers’ shopping habits and how it can be used to make the potato category more informative and inspirational – and help drive up sales.
Potato Council Retail Conference offers a Fresh Outlook
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
November 04, 2026
Netherlands: Potato and Seed Onion Harvests Near Ten-Year Average Despite 2026 Drought
The Netherlands' ware potato harvest is expected to fall 17 percent to 3.5 million tonnes in 2026, according to Statistics Netherlands. Seed onion production is forecast to decline 15 percent, while sugar beet output is also expected to decrease.
November 04, 2026
PataFEST Research Identifies Potato Varieties with High Resistance to Black Dot and Silver Scurf
NEIKER researchers in the PataFEST project evaluated potato varieties for resistance to black dot, silver scurf and Fusarium dry rot. The studies identified varieties with greater resistance, offering insights for potato breeding and storage methods.
November 03, 2026
HZPC Potato Days 2026 to Highlight New Varieties and the Future of Sustainable Potato Growing
HZPC Potato Days 2026 will take place November 4–6 in Joure, the Netherlands, showcasing potato varieties, breeding innovations and sustainable cultivation under the theme Growing Your Future.
