The NPD Group, Inc. provides market information, tracking, analytic, and advisory services to help clients in making better business decisions in the Americas, Europe, and the Asia-Pacific.
IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined company name and brand identity: Circana.
July 10, 2022
NPD: Consumers will continue to eat more dinners at home
Inflation and other rising costs have consumers looking to cut expenses, and eating more dinners at home is one way they do it. Out-of-necessity dinners at home peaked during the pandemic but have since normalized.
April 01, 2017
U.S. Quick Service Restaurant Traffic Growth Stalls in 2016 and Full Service Visits Decline
QSRs, which represent 80 percent of total commercial foodservice visits, realized no traffic growth in 2016 and total foodservice traffic dipped slightly.
From the archive
December 21, 2014
NPD: Understanding Consumer Dynamics Key to Restaurant Industry Growth in 2015
As the restaurant industry struggles to entice more consumer visits, consumer attitudes and behaviors are shifting.