News on Chips and Snacks from Europe

Private label market share across Europe reaches 38.8% in 2025, with strong penetration in countries like Spain, United Kingdom, France, and Belgium, highlighting a widespread shift toward value-driven grocery choices.
April 28, 2026
Redefining Value: Private Label Emerges as the Future of Grocery
Private label is reshaping Europe’s grocery sector, reaching 38.8% share across 17 markets. Once seen as budget, it now rivals brands in quality and trust. With a Euro 387B market, retailers and producers like Agristo drive growth and innovation.
KP Snacks reintroduces Skips Salt & Vinegar in PMP format, tapping into nostalgia and value-driven snacking trends
April 21, 2026
KP Snacks Drives Bagged Snacks Growth Through Heritage Brands and Retail Activation
Bagged Snacks is a powerhouse category for the convenience channel. Worth over GBP 5.3 billion (USD 6.6 billion) and outpacing the growth of other key impulse categories, it’s a primary driver of footfall, appearing in one in every five C&I baskets.
Tomislav Lukačević, Investment Director at Kanaan
April 12, 2026
Elea Highlights Kanaan Success with PEF Technology in Potato Chips Production
Elea Technology GmbH has released a new video featuring an interview with Tomislav Lukačević, Investment Director at Kanaan d.o.o., Croatia's largest snack products manufacturer.
Kent Crisps introduces Beef Brisket & Stout flavour crisps
April 06, 2026
Kent Crisps launches Beef Brisket & Stout flavour in local collaboration
Kent Crisps has announced the launch of new Beef Brisket & Stout Flavour crisps, a mouth-wateringly rich and savoury hand-cooked crisp developed in collaboration with historic Kent Brewer, Shepherd Neame.
Stackable potato chips displayed with processing visuals from Tummers Food Processing Solutions, highlighting how potato remnants can be transformed into uniform, stackable chips through a sustainable flake-to-dough production process.
March 16, 2026
Turning Potato Scraps into Perfect Stackable Chips with Sustainable Processing
Stackable chips like Pringles are made from potato leftovers such as small pieces and scraps. These are turned into puree, dried into flakes, milled into powder, and shaped into uniform chips, reducing waste and making production more sustainable.
Snack Science Hub
February 24, 2026
Snack Science Hub Returns as Key Knowledge Platform at SNACKEX 2026
The Snack Science Hub will return as a central knowledge platform during SNACKEX 2026, taking place on 17–18 June 2026 at FIL – Feira Internacional de Lisboa in Lisbon, Portugal.
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European Snacks Association 2025 annual report
January 27, 2026
European Snacks Association releases 2025 annual report highlighting advocacy and policy engagement
The European Snacks Association (ESA) has released its annual report outlining the association’s advocacy work, policy engagement, working group activities and key events during the year.
The Modern Process Equipment (MPE) Chain-Vey system on display in Flo-Mech’s new demonstration facility, highlighting its gentle and efficient tubular drag conveying technology.
December 04, 2025
Flo-Mech Opens State-of-the-Art Demonstration Facility Showcasing Advanced Food Processing Technologies
Flo-Mech Ltd has opened a new demonstration facility showcasing advanced processing equipment, including the G450, Hoegger PS2000 and MPE Chain-Vey. More systems will be added soon. Customers can book trials on-site or at their own facility.
European Snacks Association Releases Sustainability Report, Showcasing Progress in Sustainable Agriculture and Environmental Responsibility.
November 10, 2025
European Snacks Association (ESA) publishes its 2025 Sustainability Report
The European Snacks Association releases its 2025 Sustainability Report, highlighting members’ efforts in resource efficiency, sustainable sourcing, energy savings, and eco-friendly packaging, supporting the EU Green Deal and circular economy initiatives.
Investindustrial to acquire Kiremko, Idaho Steel, and Reyco – leading innovators in global potato processing equipment – uniting the three brands under one group to drive future growth and innovation.
August 31, 2025
Investindustrial Acquires Kiremko, Idaho Steel and Reyco to Build Global Leader in Potato Processing Equipment
Investindustrial will acquire Kiremko, Idaho Steel, and Reyco, leading potato processing equipment makers. The deal unites 3 family-owned firms into a global platform, aiming for growth via integration, innovation, and expansion.
Elea representative explains the benefits of PEF processing with real-time visual data on cutting surface and starch leakage.
August 03, 2025
Elea PEF Chip Day 2025: Experience the Future of Potato Chip Production with Pulsed Electric Field Technology
Join Elea PEF Chip Day 2025 on 9 Oct in Quakenbrück to explore the latest in PEF tech for potato chip production, including system demos, AI quality control, expert talks, and a Scotch whisky tasting. Free attendance, limited spaces.
Potato chips in motion on a processing line—minimizing surface moisture at this stage helps reduce frying energy consumption and improve efficiency.
July 21, 2025
Rosenqvists Food Technologies Reveals How Reducing Surface Water on Chip Slices Cuts Frying Energy Costs
Rosenqvists Food Technologies helps chip producers cut energy use by reducing surface water on slices before frying—saving up to 130 kWh/hour. Solutions include dewatering conveyors, air blowers, and easy moisture measurement methods.
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The Polysense team: Growing fast and transforming the food industry with smart AI solutions
June 12, 2025
Polysense raises EUR 2 million to spice the food industry with AI to become more sustainable and profitable
Polysense, a Belgian technology start-up, raised EUR 2 million (USD 2.3 million) from tech entrepreneurs to further disrupt the food industry. The company specialises in AI solutions for production processes to reduce waste and increase efficiency. 
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June 02, 2025
The timeless appeal of potatoes — and why innovation matters more than ever
The potato is a vital global food, praised for its versatility and nutrition. FAO named May 30 'International Day of the Potato,' with 2024’s theme, 'Shaping history, feeding the future,' stressing the need for innovation to keep it relevant.
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May 29, 2025
International Day of the Potato Celebrations have started Around the Globe #InternationalDayOfPotato
Around the world, celebrations are well underway for the 2nd International Day of the Potato, Friday, May 30th. Launched by the Food and Agriculture Organization of the United Nations (FAO) and themed 'Shaping History, Feeding the Future'
Master the Art of Savoury Snack Production: Join ESA's Exclusive Course in Budapest, June 2025!
February 24, 2025
ESA Savoury Snacks Production Course 1 to Take Place in Budapest in June 2025
The European Snacks Association (ESA) has announced the next edition of its Savoury Snacks Production Course 1, set to take place from June 2 to June 4, 2025, in Budapest, Hungary.
Doritos responds to backlash about changing the shape of their chip
January 18, 2025
United Kingdom: Doritos suggestion the iconic triangular chip might become square results in backlash
In the United Kingdom, Doritos suggested a potential change in the shape of their chips, leading to many unhappy comments from fans and a response from the brand itself. Nothing is more iconic about Doritos than its triangle-shaped chip.
Vibes are sold in Iceland but will launch in more stores later this year
January 12, 2025
McCain Foods United Kingdom Launches New Crispy and Fluffy Potato Snack
McCain Foods United Kingdom has revolutionized the frozen food aisle with its latest innovation—a potato snack that perfectly combines the crispiness of a crisp with the fluffiness of a fry. This bold new creation offers a fresh take on potato snacks, designed to deliver an irresistible texture and flavor experience.

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