News on Chips and Snacks from Saudi Arabia

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Iscon Balaji Foods receives the Saudifood Excellence Award 2026 at The Saudi Food Show in Jeddah.
October 12, 2026
Iscon Balaji Foods Showcases Hungritos CrispX Fries and Wins Saudifood Excellence Award 2026
Iscon Balaji Foods won the Saudifood Excellence Award 2026 and unveiled its Everlasting CrispX fries at The Saudi Food Show in Jeddah, showcasing high-holding performance and its Hungritos frozen potato portfolio.
Exterior view of Americana Foods’ new corporate office location in Jeddah.
April 24, 2026
Americana Foods Opens New Office in Jeddah as It Expands Frozen Potato Processing Capacity in Saudi Arabia
Americana Foods opened a new office in Jeddah, expanding in Saudi Arabia at a time it boosts its potato processing capacity through a joint investment with Farm Frites in a frozen French fries plant in Riyadh.
Lays Arabia 'Flavor Me': pizza flavored potato chips voted public's favorite
May 17, 2012
Lays Arabia 'Flavor Me': pizza flavored potato chips voted public's favorite
Lay's, the much loved potato chip and a leading brand from PepsiCo, today revealed the conclusion to its five month 'Flavor Me' campaign to find a new flavor chip as nominated by the public.
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