News on Chips and Snacks from the United States

Utz® launches a new advertising campaign that puts the spotlight on its signature crunch and flavors
September 27, 2024

Utz Launches New Crunch & Flavor Campaign

Utz®, a leading salty snack brand in the United States, has launched a new advertising campaign that puts the spotlight on its signature crunch and flavors.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
September 15, 2024

Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
One Rock Capital Partners Plans Acquisition of Europe Snacks
September 15, 2024

One Rock Capital Partners Plans Acquisition of Europe Snacks

One Rock Capital Partners, LLC has announced that an affiliate has entered into an exclusive agreement relating to the planned acquisition of Europe Snacks (the "Company"), a leading private label manufacturer of savory snacks for the European market.
Charles Coristine, CEO and president of LesserEvil (Courtesy: CNBC)
September 09, 2024

The Lesser Evil: 52-year-old quit his job, bought a failing snack company for USD 250,000 - now brings in USD 103 million a year

Charles Coristine quit his job at Morgan Stanley and bought the snack company LesserEvil in 2011. The company was losing money at the time. As CEO and president, he grew its annual gross sales to USD 103.3 million in 2023 and got its snacks into major retailers and corner stores across the United States. 
William Werzyn New Board of Directors of Utz
August 28, 2024

Utz Announces Board of Director Retirement of Michael Rice and Appointment of William Werzyn Jr.

Michael W. Rice has retired from his position on the Utz Brands Board of Directors, and William "B.J." Werzyn Jr. has been appointed to fill the vacancy, effective August 20.
Mars x Kellanova Snacking is better together
August 25, 2024

Mars to become owner of Pringles, as it acquires Kellanova for USD 35.9 Billion.

Mars, Incorporated has announced a definitive agreement to acquire Kellanova for USD 83.50 per share in cash, with the total deal valued at USD 35.9 billion. It makes Mars owner of brands such as Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats® and NutriGrain®
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Herr's presents Talluto’s Cheese Ravioli & Marinara, Mom Mom’s Kitchen Potato Pierogi, and Romano’s Special Hot Stromboli in delicious potato chips
June 27, 2024

Herr’s introduces 3 new potato chips flavors inspired by local Philadelphia food businesses

Herr Foods Inc., Pennsylvania's cherished local snack maker, is thrilled to introduce their latest potato chip flavors, inviting everyone to buy, try, and vote to help crown the winner of the Flavored by Philly Contest.
Most Innovative New Product Awards at Sweets & Snacks Expo 2024
May 14, 2024

Sweets & Snacks Expo Announces 2024 Most Innovative New Product Awards Winners

Sweets & Snacks Expo has announced the winners of the 2024 Most Innovative New Product Awards, recognizing excellence in 13 categories and showcasing the most innovative ideas, concepts, and products across the candy and snack industries.
Kettle Fried Chips
May 02, 2024

Crunchy Contender – Why Are Kettle Chips So Popular?

When it comes to savory snacks, there’s no denying the biggest product in the market is potato chips. Within this lucrative category, one crunchy contender continues to steal the spotlight.
PopCorners Jalapeño Popper with jalapeño heat with the taste of smooth and savory cheese flavour
May 02, 2024

PopCorners Debut New Limited-Time-Only Jalapeño Popper Flavor

PopCorners is adding a new flavor to its stable – PopCorners Jalapeño Popper, a limited-edition flavor that offers a mix of jalapeño heat with the taste of smooth and savory cheese.
Utz Brands Announces Continued Acceleration of Supply Chain Transformation Strategy and Completes Term Loan Repricing
April 24, 2024

Snack manufacturer Utz Brands Announces Continued Acceleration of Supply Chain Transformation Strategy

Snack manufacturer Utz Brands, Inc. has announced that certain of its subsidiaries including Utz Quality Foods, LLC have entered into a definitive agreement for the sale of certain assets to Our Home™ ("Our Home").
The team behind the new Taste of Maine Potato Chip Co. poses on the 30-acre property at Loring Commerce Center where they will construct a new potato chip processing plant. Pictured left to right is James Pelkey, James' son Chance Pelkey, 8, Brad Sargent,
April 20, 2024

New potato chip plant in Aroostook on track for July construction start

The people behind one of Loring Commerce Center’s major new developments plan to begin construction by late July 2024
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Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
April 18, 2024

Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
Go Free Pure Crisp
April 02, 2024

Go Free Foods Make Nationwide Debut with Expansion into Sprouts

Upstart snack foods company JimmyAsh arrives in nationwide Sprouts locations today with the rollout of its flagship Go Free® brand at over 400 stores from coast to coast.
Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup
March 31, 2024

Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.
Candid, SNAC Tank winner in 2022
March 28, 2024

SNAC International Announces SNAC Tank Finalists and Judges

On Tuesday, April 14, five finalists will compete in the third biennial “SNAC Tank,” a pitch competition for emerging snack brands at SNX 2024 in Dallas, Texas.
SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi
March 28, 2024

SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi

As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.
Jackson’s sweet potato Wavy chips
March 16, 2024

Jackson's Unveils New Wavy Sweet Potato Kettle Chip Line in Unique, Savory Flavors at Natural Products Expo West 2024

Jackson's, the Snack Super™ brand fueled by sweet potatoes, avocado oil, and super flavors, announced they will introduce and sample its latest innovation, the all-new Wavy Cut Sweet Potato Chips kettle cooked in avocado oil at the Natural Products Expo West 2024 Trade Show in Anaheim, Calif., March 12-16.

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