News On French Fries and Potato Specialties from United Kingdom

International Food Partners Ltd (IFP) ha lanzado al mercado una nueva tecnología de sellado que reduce el empleo de miles de toneladas de material al año y proporciona una mayor integridad al producto.

Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods

McCain, the UK’s frozen potato brand, is raising the awareness of Rustic Oven Chips, the chip with four green traffic lights, with a new communications campaign.

McCain Foods (GB) has re-engaged specialist digital and eCRM agency, Underwired Amaze, to create a new eCRM hub and strategy, and extend its CRM activity across multiple channels using the Agillic platform. McCain Foods CRM activity case study Underwir...

Partner Logistics heeft in Wisbech, Cambridgeshire, koelhuis van 220.660 vierkante meter groot geopend. Dit is volgens het bedrijf het grootste in het Verenigd Koninkrijk. De koelhuisfaciliteit werd ontwikkeld voor de aardappelverwerker Lamb Weston Mei...

The website run by the marketing department of the Potato Council, which was one of 820 websites expected to be closed by a Government review has been saved by William Chase, owner of Chase Vodka.   The website was to be closed as part of the review by...

McCain Foods is putting its entire consumer and corporate PR account out to pitch as it aims to step up the emphasis on the nutritional value of its food. The wide-ranging account is believed to be worth about £250,000 and is currently held by Fleishm...

McCain Summer Wedges with a hint of Shallot &Lime are back by popular demand following strong sales in 2009, when they were McCain Foods (GB) Ltd. most successful Seasonal Edition recipe.Part of McCain's Seasonal Editions Wedge range, Summer Wedges...

McCain Foods (GB Ltd. is set to undertake a national couponing campaign worth £2.9 million, aimed at driving trial and sales, in support of its best selling chip brand Home Fries.From May, two half price coupons are to be distributed to 1.16 million UK...

Generating national newspaper coverage every single day and slots on prime time and day time television and radio programmes;the success of National Chip Week 2010 speaks for itself. An official review shows that the Week generated coverage worth ove...

A SCOTTISH potato processor is hoping to inject a bit of colour into meal times with the launch of Purple Majesty, a purple spud that is made for mashing and could boost health. It will produce a beetroot-coloured mash!

A Bridlington (United Kingom) family business is celebrating winning a top national accolade in the world of food and drink.   Farmhouse Potato Bakers, who produce the Bannister's Farm range at Carnaby Industrial Estate, have won silver in The Grocer ...

McCain Foods (GB) has launched a £1m campaign to push its sweet potato product. A sweet potato sampling road show is travelling across the UK giving over 100,000 consumers the chance to taste sweet potato and pick up a coupon booklet which includes 3...

According to the Potato Council report Behind the Menu - Potatoes in Foodservice, potatoes, in one form or other, are served with 45% of meals eaten out of home and sales are estimated to be worth £2.51b. It identifies chips (french fries) as the domin...

The Food Standards Agency (FSA) has launched a project in 80 fish and chip shops across the country aimed at making their food healthier. Officials want fryers to increase the size and thickness of their chips because chunkier versions absorb less fat ...

Fleishman-Hillard is to split from McCain Foods (GB) after five years, following the client's decision to shift the wide-ranging account to Nexus PR.

Potatoes have been attacked for their less than exciting image, ignored by low carb dieters and ostracised from the five a day allowance, but new research from Mintel finds that the fortunes of the humble spud have turned, as today, potatoes are eaten ...

In the year that the humble but revolutionary oven chip turns 30, TM interviews Nick Vermont of oven chip trailblazer McCain, and finds out that process technology and a willingness to confront the health agenda has helped McCain to be a world-leader i...