News on Optical Sorters

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A tractor prepares ridged fields for seed potato cultivation at the Van der Linde family farm in Krummhörn, where innovation, modern machinery, and generations of farming knowledge drive the farm’s growing seed potato business.
March 16, 2026
Van der Linde Family Grows Seed Potato Business Through Innovation and Strong Partnership
Van der Linde family grows its seed potato business in Krummhörn through innovation, quality, and strong partnership with HZPC, expanding from 45 to 196 hectares while investing in modern storage, sorting, and sustainable farming technologies.
Key Technology ADR X
February 14, 2026
Key Technology will Introduce ADR X Automatic Defect Removal System for Potato Strips at Interpack 2026
Key Technology (Key), a member of Duravant’s Food Sorting and Handling Group, introduced its new automatic defect removal system for potato strips – ADR X – at Interpack in Hall 6 / B73.
Flikweert Vision Divider Select sorts potatoes during inloading to remove soil and debris
February 08, 2026
Flikweert Vision launches Divider Select optical sorter optimized for potato and onion growers at Fruit Logistica
Flikweert Vision, globally active and a leading specialist in optical sorting for potatoes and onions, introduces the Divider Select during Fruit Logistica.
Ellips–Elisam highlights its True-AI potato grading technology at Fruit Logistica 2026 in Berlin, showcasing how AI helps growers and packers improve quality consistency, increase throughput, and reduce labor dependency.
January 21, 2026
Is AI Potato Grading Worth the Investment in 2026? Ellips–Elisam Presents Real Results at Fruit Logistica
Ellips–Elisam shows how True-AI boosts quality, capacity and labor savings at Fruit Logistica 2026, Hall 6.1, Booth A50, with real grower results from Wada Farms and Pioneer Potatoes.
Now live in Jeppo, Finland: The Xcalibur 1450 optical sorter from OptiServe is fully commissioned at JEPO, delivering world-class optical sorting for potato products.
January 19, 2026
JEPO Finland Upgrades Potato Processing Line with OptiServe Xcalibur 1450 Optical Sorter
OptiServe B.V. has commissioned its Xcalibur 1450 optical sorter at JEPO – Jepuan Peruna Oy in Jeppo, Finland. The system now sorts baby potatoes, cubes, slices and fries, boosting quality, yield and efficiency with advanced optical classification.
Optimum Sorting, Novus optical belt sorter
January 15, 2026
Global demand and innovation drive Optimum Sorting’s revenue to EUR 40 million (+38%) in 2025
Optimum Sorting, a specialist in optical sorting technology with offices in Belgium, the Netherlands and the United States, reported revenue of EUR 40 million in 2025, representing growth of 38% compared with the previous year.
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Key Technology, Represented by Duravant China, Showcases Next-Generation Potato Processing Innovations at Potato Expo China 2025
October 27, 2025
Key Technology to Showcase Innovative Potato Processing Solutions at Potato Expo China 2025
Join Key Technology at Potato Expo China (Oct 27–29) at booth B002-10/11! Discover how ADR boosts fry yield, COMPASS sorter eases operations, and Zephyr conveyor handles potatoes gently with minimal damage.
Flikweert Vision and Volm Companies formalize partnership for North America in Zeeland
October 15, 2025
Flikweert Vision and Volm Companies Sign Strategic Partnership Agreement in Zeeland
Flikweert Vision officially signed a dealership agreement with Volm Companies, marking a major milestone in its international expansion. The signing took place in Zeeland, where Volm’s Wayne DeCou and Matthew Alexander joined CEO Martijn Flikweert.
Monumental cost savings by reducing our workforce by 50%.
October 15, 2025
Explore how Pioneer Potatoes cut labor by 50% and boosted throughput to 16 tons/hour.
As a sixth-generation family farm in Washington’s Skagit Valley, Pioneer Potatoes may be smaller in acreage than many neighbors, but their focus has always been on delivering premium A-size potatoes to top supermarkets and restaurants.
Key Technology launches its new COMPASS® optical sorter for chips, unveiled at Pack Expo Las Vegas 2025, designed to enhance food safety and quality for snack processors.
September 24, 2025
Key Technology Unveils new COMPASS® Optical Sorter for Potato Chips at Pack Expo Las Vegas 2025
Key Technology introduces COMPASS® optical sorter for potato chips at Pack Expo. Belt-fed with easy-to-use interface, it removes defects and foreign material, ensures food safety, boosts efficiency, enables fast cleaning, and offers IIoT analytics.
Potato Grading Consistent Product Quality at Wada Farms
September 24, 2025
Potato Packer Wada Farms surpasses its ROI objectives in the very first year using optical grading technology
As a leading grower of fresh potatoes, Wada Farms set out to improve efficiency, enhance product quality, and reduce reliance on manual labor. All while preparing for future growth.
Potato Grading Artificial Intelligence
September 16, 2025
Maximize your potato harvest with AI. Meet Ellips-Elisam at the Fresh Produce and Floral Show.
The potatoes you pack today define your reputation tomorrow. Customers expect quality, consistency, and on-time deliveries. But can your grading technology keep up?
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Control size, shape, color, with Ellips AI tool
September 10, 2025
Ellips-Elisam Showcases AI-Powered Potato Grading at Fruit Attraction 2025
The potatoes you pack today define your reputation tomorrow. Customers expect quality, consistency, and on-time deliveries. But can your grading technology keep up?
Entrance gate at PotatoEurope 2025 in Lelystad, Netherlands, welcoming a record-breaking 17,268 visitors from 107 countries.
September 08, 2025
PotatoEurope 2025 in Lelystad Draws Record 17,268 Visitors from 107 Countries
PotatoEurope 2025 set records with 17,268 visitors from 107 countries on Sept 3-4 in Lelystad, Netherlands. Live demos, trial fields, and top innovations like Croptimal’s Croptiscan 9000 highlighted the event. Next edition: Sept 9-10, 2026, Germany.
Potato Market in India
September 03, 2025
Indian AI Startup Agrograde Revolutionizes Potato Supply Chain Efficiency as India Eyes Global Production Leadership
As India prepares to overtake China as the world's largest potato producer, a homegrown startup is tackling one of the sector's most persistent challenges: the massive revenue losses caused by poor grading and sorting practices.
Preparations in full swing at WUR Field Crops in Lelystad, where PotatoEurope 2025 will host over 300 exhibitors and visitors from 119 countries on 3–4 September.
September 01, 2025
PotatoEurope 2025 in Lelystad: World-Leading Potato Event with 300+ Exhibitors and Global Innovations
PotatoEurope 2025 takes place 3–4 Sept. at WUR Lelystad with 300+ exhibitors & visitors from 119 countries. Highlights: trial harvests, ICM & market conferences, live demos from harvest to sorting, and innovation test fields.
Key Technology COMPASS Belt-Fed Optical Sorters
August 09, 2025
Key Technology Introduces COMPASS® Belt-Fed Optical Sorters
Key Technology (Key), a member of Duravant’s Food Sorting and Handling Group, introduces its COMPASS® belt-fed optical sorter at Pack Expo Las Vegas booth W-1040.
Gov. Janet Mills joins UMaine and Maine Potato Board leaders to cut the ribbon at the revamped Aroostook Farm, boosting Maine’s potato research and innovation.
July 27, 2025
Maine governor and UMaine President Reopen Modernized Aroostook Farm, Advancing World-Class Potato Breeding Program
Gov. Mills and UMaine leaders reopened the modernized Aroostook Farm after a USD 3 Million upgrade, boosting Maine’s potato research with advanced tech to speed new variety development like the Caribou Russet, supporting jobs and the agri-economy.

Frequently Asked Questions

Will PotatoPro edit my article?

Yes. We edit almost all submitted articles for style and layout. If you notice a change you are not happy with, contact us and we will find a solution. If you submit news before its official publication date, you can review the item privately before it goes live.

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Does PotatoPro delete old news? Can I add older news?

No, we do not delete old news. News on PotatoPro goes back to 2006, and we consider it a valuable historical record of developments in the industry. If we missed a key development in the history of your company, we can still add it.

What can I do after my news is published?

Share the article with your colleagues and on the social media channels where you are active, and add it to the “Company in the news” section of your website if you have one. You are also welcome to point other media to the PotatoPro article, as long as they include a clickable link to the item on PotatoPro.

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Is reading news on PotatoPro free?

Yes. All news articles on the PotatoPro website are free to read. The PotatoPro app is also free but requires a free PotatoPro account, which also works on PotatoPro AI.

Where is PotatoPro news published and how can I follow it?

News appears on the PotatoPro News page and in the PotatoPro weekly newsletter, which you can receive by creating a free PotatoPro account. It is also available in the PotatoPro app for iPhone and iPad and Android, and shared on LinkedIn, Facebook, Instagram, X, YouTube, Telegram and Bluesky.

My company is not in the PotatoPro directory. Can I still submit news?

Yes. Companies that are not yet listed can still submit news, and they are also welcome to contact PotatoPro to be added to the Company Directory.

In what languages can I submit news?

You can submit news in any language. PotatoPro publishes in English, Spanish, Dutch and Simplified Chinese, and plans to add German, French, Arabic, Hindi and Portuguese in 2027.

How long does it take for news to be published?

It depends on the timing of the news, the editorial workload and how much editing the article needs. News from PotatoPro sponsors may be given priority.

When should I submit my news?

As soon as possible, and ideally on the day the news becomes public, even if it is only a link to material published elsewhere. Extra material such as videos or illustrations can be added later. You can also send news before it is public, as long as you clearly state the embargo date and time, including the time zone.

Can I include links in my news article?

You can include one dofollow link to an external source in the body of the text. Links to your brands, your company profile, previous news and other content about your company on PotatoPro are mostly added automatically.

Can I include a video in my news article?

Yes. We can embed videos hosted on YouTube or Vimeo. For best results, use HD quality or better, include sound, and keep the video professionally edited, ideally 1.5 to 3 minutes long.

What images should I send with my news?

Every news item on PotatoPro must have an illustration at the top, which is also used in article summaries and social media posts. The best top images are closely related to the story, eye-catching and colorful, in landscape format and at least 1,200 pixels wide. Avoid logos, pictures with a prominent logo and images with a lot of text, because Google and Facebook may not display them. Send high-resolution JPG or PNG files that you own or have permission to use, each with a caption and photo credit, and mention if an image was made using AI. Extra images for the body of the article are welcome.

What are the guidelines for writing a news article?

There is no maximum length, but we recommend more than 300 words, and we do not accept articles of fewer than 200 words. An article cannot consist only of a list; it needs paragraphs of text. Provide factual, useful information, keep sentences short, and write in the third person or include quotes attributed to a named person. Self-praise full of superlatives is unlikely to be published without heavy editing. Keep abbreviations to a minimum, and if English is not your first language, we recommend having your text reviewed by a native English speaker.

What type of news does PotatoPro accept?

PotatoPro accepts industry and company news, product launches, new facilities, appointments, technology and research updates, and other developments in the potato and savory snack industries. Submissions should give industry professionals useful information rather than being purely promotional.

How can I submit news to PotatoPro?

Email your article, press release or company announcement to news@potatopro.com. Send the text in a Word or Google document, or in the body of the email, and attach images separately. We may also pick up stories shared on X that tag @PotatoPro.

Is it free to publish news on PotatoPro?

Yes. News about the potato and snack industries is published free of charge if we consider it relevant. All submissions are subject to editorial review and will be edited for style and layout.

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