News On Potato Chips from India

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ICAR-CPRI's four potato varieties — Kufri Jyoti, Kufri Bahar, Kufri Pukhraj and Kufri Chipsona-1 — cover nearly 75% of India's potato cultivation area.
October 08, 2026
ICAR-CPRI Potato Varieties Cover Nearly 75% of India’s Potato Area
ICAR-CPRI's Kufri Jyoti, Kufri Bahar, Kufri Pukhraj and Kufri Chipsona-1 together cover nearly 75% of India's potato cultivation area. The varieties have boosted productivity, farmer incomes and the potato processing sector.
Uttar Pradesh plans dedicated potato export infrastructure at Noida International Airport in Jewar to connect the state’s potato-producing regions with overseas markets.
September 21, 2026
Noida Airport to Support Potato Exports from Uttar Pradesh
Uttar Pradesh plans a dedicated potato export facility at Noida International Airport in Jewar, along with a 50-acre Agri Export Hub featuring processing, packaging and gamma-radiation treatment facilities.
Lay's® has introduced refreshed packaging in India featuring updated branding, enhanced ingredient imagery and the "Made with Finest Potatoes" message across the product range.
February 27, 2026
Lays launches refreshed brand identity and packaging in India
Lay's®, the potato chip brand from PepsiCo, has launched a refreshed brand identity in India as part of the company's largest global brand refresh in nearly 100 years.
Freshly harvested Lady Rosetta potatoes, the high-demand variety promoted under Bihar Government’s 75% subsidy scheme, ready for cultivation and processing across 17 districts.
January 15, 2026
Bihar Government (India) Launches Lady Rosetta Potato Cultivation Scheme with 75% Subsidy
Bihar Government launches Lady Rosetta Potato Expansion Scheme offering farmers 75% subsidy for chips & French fries variety. Applications open till Jan 15, 2026 across 17 districts, boosting farmers’ income and high-value potato cultivation.
Shri Vibracion Technologies’ pavilion at the Global Potato Summit 2025, showcasing next-generation vibratory handling solutions for frozen, snack and processed potato applications.
December 18, 2025
Shri Vibracion Technologies Showcases Smart, Hygienic Handling Solutions at Global Potato Summit 2025
Shri Vibracion Technologies wrapped up a successful Global Potato Summit 2025, showcasing smart handling solutions that ensure clean, steady product flow. Strong industry interest highlighted growing demand for efficient, hygienic processing systems.
Maaz Suthar of M S International to Speak at Global Potato Summit 2025: Highlighting India’s Rise in Domestic and Export Potato Markets.
December 10, 2025
M S International Powers India’s Farm-to-World Potato Leadership at the Global Potato Summit 2025
M S International joins the Global Potato Summit 2025 as a Bronze Sponsor, highlighting export strength, infrastructure, and its farm-to-world model. MSI leaders will join panels and partnerships to strengthen India’s global potato role.
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Shri Vibracion Technologies will join the Global Potato Summit 2025 to showcase its advanced vibratory conveyors and distribution systems that make potato processing cleaner, safer and more efficient.
December 08, 2025
Shri Vibracion Technologies to Showcase Next-Generation Potato Processing Solutions at Global Potato Summit 2025
Shri Vibracion Technologies will showcase advanced vibratory and conveyor handling systems at Global Potato Summit 2025, highlighting solutions that boost flow, hygiene, and efficiency for India’s rapidly growing potato processing sector.
Balaji Wafers Snacks
November 18, 2025
General Atlantic to acquire 7 percent stake in Balaji Wafers at USD 4 billion valuation
Snack maker Balaji Wafers, which has drawn strong interest from investors and global food companies, is reportedly set to sell a 7% stake to US-based General Atlantic for INR 2,500 crore (USD 282 million).
Bags of disease-free, high-yield potato seeds ready for dispatch, with Harvinder Singh, Founder & Director of Noor Agro Farm, speaking to ETV Bharat about his innovative farming methods.
October 16, 2025
From Judo Champion to Potato Pioneer: Harvinder Singh's Revolutionary Farming Journey in Haryana
Former judoka Harvinder Singh from Kurukshetra turned innovator, revolutionising seed potato farming through his firm Noor Agro Farm. His disease-free, high-yield seeds are in demand nationwide, empowering farmers and creating local employment.
Kufri Ratan – one of the newly notified potato varieties by ICAR-CPRI, offering high yield, storability, and improved productivity for Indian farmers.
September 14, 2025
Four New ICAR-CPRI Potato Varieties to Boost Productivity and Processing Approved Across India
Agriculture Ministry approves 4 new ICAR-CPRI potato varieties—Kufri Ratan, Kufri Tejas, Kufri Chipbharat-1 & 2—for nationwide cultivation, boosting yields, processing quality & farmer returns, strengthening India’s potato sector.
Union Minister Shivraj Singh Chouhan launches Kufri Chip Bharat-1, a new potato processing variety by ICAR-CPRI, at ICAR Foundation Day in New Delhi.
August 07, 2025
ICAR-CPRI Launches Kufri Chipbharat-1: India’s New High-Yield Potato Variety for Chip Processing
CPRI launched Kufri Chipbharat-1, a new potato variety for processing, marking a significant advancement in India's agricultural sector. The release, attended by key officials, supports India's position as the second-largest global potato producer.
Balaji Products
December 20, 2022
Savory Snack manufacturer Balaji Wafers plans new factory in Karnataka, India
Savory Snack manufacturer Balaji Wafers is planning to set up a wafers and namkeen manufacturing unit at Kanagale Industrial Area in Belagavi district of Karnataka, India
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Lay’s Gourmet - available in three delicious flavours – Lime & Cracked Pepper, Thai Sweet Chilli and Vintage Cheese & Paprika.
August 14, 2022
Lays expands its portfolio in India with a premium range of slow-cooked kettle chips: Lays Gourmet
Adding a touch of gourmet to its portfolio in India, Lay’s has launched a premium range of slow-cooked premium kettle chips, Lay’s Gourmet.
PepsiCo India All Set To Further Invest INR 186 crore (about USD 23.7 ml) In Uttar Pradesh For Expansion of Its Largest Foods Manufacturing Plant
June 27, 2022
PepsiCo India invest an additional USD 24 million to expand its largest food manufacturing plant in Uttar Pradesh, India
PepsiCo India announced expansion plans for its largest greenfield foods manufacturing plant that produces the immensely popular LAY’S potato chips in Kosi Kalan, Mathura in Uttar Pradesh.
In UP's potato-rich Firozabad, 650 women join forces for the first chips company
May 09, 2022
In UP's potato-rich Firozabad, 650 women join forces for the first chips company
Tables have turned for a 32-year-old Sadhna Yadav who was once jeered for her entrepreneurial ambition, but now cuts a figure of respect in her community.
In India, Lay's introduces 'wafer style', the thinnest potato chip from the house of lay's
January 15, 2022
Lay's introduces 'Wafer Style', the thinnest potato chip from the house of Lay's
Expanding its brand footprint in India, Lay’s, the country's favourite potato chip brand, is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style.
India has revoked a patent for a potato variety grown exclusively for PepsiCo Inc's popular Lay's potato chips.
December 09, 2021
Big victory for farmers: India revokes patent for PepsiCo's Lay's potatoes
India has revoked a patent for a potato variety grown exclusively for PepsiCo Inc's popular Lay's potato chips, according to an order issued on Friday by the Protection of Plant Varieties and Farmers' Rights (PPVFR) Authority.
PepsiCo commissions their largest greenfield potato chip plant in India, an investment of INR 814 crores (about USD 110 million)
September 23, 2021
PepsiCo commissions their largest greenfield potato chip plant in Uttar Pradesh, India, investing USD 110 million
PepsiCo invests USD 110 million in a new potato chip plant in Kosi Kalan, Mathura spanning 29 acres. Pepsico will procure 150,000 tons of potatoes from more than 5,000 local farmers. This investment creates 1,500 jobs.

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