
December 04, 2007
Frito-Lay goes Indian to up its market share
Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...From the archive
Frequently Asked Questions
Does PotatoPro accept submitted content?
Yes we do. The content must be of high quality and be of interest for the potato industry (farmers, suppliers, processors) or the savoury snack industry.

