News On Potato Chips

Walkers has announced the six finalists in its ‘Do Us A Flavour’ campaign, in which members of the public were asked to invent their own flavour.

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...