Lays

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Brand Description

Lay’s is one of the flagship potato chip brands of Frito-Lay North America (FLNA), the convenient foods division of PepsiCo. The brand produces a wide range of potato chips and snack products sold across North America and international markets under the Lay’s name and related regional brands.

A Brand of:
Pepsico India
Pepsico India
Frito-Lay North America (FLNA)
Frito-Lay North America (FLNA)
Products Offered
Product Types offered by this Brand
News for this Brand
Americans rejected the new flavors and decided to stick with the familiar flavors in ALL four pair match-ups
April 25, 2016
No 'swaps' in Lay's Potato Chips 'Flavor Swap' Campaign: Americans want to keep their flavors!
For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. The decided to pass on ALL of the new flavors and stick to the old ones
From the archive
United States
Beginning February 8, Lay's fans in the United States can go to FlavorSwap.com and vote for their favorite flavor in each of four "Flavor Swap" pairings - and win prizes along the way.
January 21, 2016
Flavor Swap: Lays Potato Chips Invites America To Help Choose New Flavor Line-Up
With flavor exploration on the rise, the Lay's brand is asking Americans to put their taste buds to the test and help choose between four all-new potato chip flavors and the classic ones they know and love.
From the archive
United States
Pepsico India launches a new Lay's campaign: 'Love to Love it'
January 21, 2016
Pepsico India launches new Lays campaign: 'Love to Love it'
It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.
From the archive
India
PepsiCo India Holdings Pvt. Ltd, the Indian arm of the American food and beverages maker, is streamlining its snacks portfolio to create two master brands - Lay's and Kurkure - as it looks to strengthen its presence in the growing traditional snacks marke
January 20, 2016
Pepsico India to reorganize Snack Brands: back to Lays and Kurkure
PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.
From the archive
India

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This content was last updated on May 27, 2026

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