Frieda's Inc is a specialty produce wholesaler located in California.

Since 1962, specialty produce wholesaler Frieda’s Inc. has been famously innovating unusual and exotic fruits and vegetables in supermarket produce departments. If you like Kiwifruit, Elephant Garlic, Pine Nuts, Sunchokes®, Purple Potatoes or Habanero Chiles, you can thank Frieda’s Inc. for its role in introducing them to supermarket shelves.

Frieda’s - a woman owned and operated business employing 75+ employees - markets and distributes more than 600 different varieties of fruits, vegetables and gourmet items to supermarkets, foodservice, and wholesalers across North America.