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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
Subsidiaries
A subsidiary of:
  • IMAG!NE
  • Off The Eaten Path
  • Funyuns
  • Maui Style Potato Chips
  • Sabritones
  • Munchos potato crisps
  • Lays
  • Doritos
  • Cheetos
  • Fritos
  • Ruffles
  • Stacy's
  • Miss Vickie's
  • Tostitos
  • SunChips

News for this Company

Frito-Lay Snack Index Reveals Running Out of Snacks is Worse Than Losing the Super Bowl
February 02, 2023

Frito-Lay Snack Index: Running Out of Snacks is Worse Than Losing the Super Bowl

With Super Bowl LVII just around the corner, consumers are looking forward to not only rooting for their teams, but also enjoying their favorite snacks alongside family and friends.
Frito-Lay Transforms California Facility into Showcase for Sustainability
January 19, 2023

Frito-Lay Transforms its Modesto, CA Facility into a Showcase for Sustainability

Frito-Lay announced the near completion of its Modesto, California, facility's transformation into a first-of-its-kind showcase for sustainable manufacturing, warehousing, and distribution technologies.
Frito-Lay Declares 2022 'The Year of Crunch'
December 13, 2022

Frito-Lay Declares 2022 'The Year of Crunch'

What does a perfect snack do? It crunches! The 'crunch' factor was on top as an important component of the perfect snack in the latest Frito-Lay U.S. Trend Index.
Frito-Lay® Introduces Minis: New Bite-Sized Versions of Iconic Doritos, Cheetos and SunChips Flavors
November 03, 2022

Frito-Lay® Introduces Minis: New Bite-Sized Versions of Iconic Doritos, Cheetos and SunChips Flavors

The snacking world is about to get much bigger thanks to a new miniature innovation from Frito-Lay. Frito-Lay Minis are available for the brands Doritos, Cheetos and SunChips.