The Kellogg Company has a long history in ready-to-eat cereal and convenience food products.
With 2011 sales of more than USD 13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.
The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®.
With the acquisition of the Pringles brand from P&G completed May 31, 2012, the Kellogg instantly became the #2 player in the global savory snack market.
Company Description
Publicly traded
Product Types offered by this company
News for this Company
March 11, 2013
Pringles secures it's market Share with new flavours
Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...From the archive
December 04, 2012
Roast Chicken flavoured Pringles launched in the United Kingdom
Pringles is set to give convenience retailers a chirpy start to the New Year by launching its first Chicken variant in the channel.From the archive
September 17, 2012
Kellogg's introduces Special K Popcorn Chips
The separation between the categories (savory) snacks and cereals is increasingly blurry. Have a look at this latest product introduction by Kellogg's last week: A cereal or (savory) snack? Just in time for the return of prime time television, Kello...From the archive
June 05, 2012
Kellogg Company completes acquisition of Pringles business
Kellogg Company (NYSE: K) announced on May 31, 2012 the completion of its acquisition of Procter &Gamble's Pringles® business. The $ 2.695 billion acquisition further strengthens Kellogg Company's competitive position in global snacks, making Kell...From the archive
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