Potatoes USA

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Company Description

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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News for this Company
Potatoes Goodness Unearthed logo
June 30, 2010
Japanese companies save time and money with US Dehydrated potatoes
Where Japanese companies are trying to gain a competitive advantage, dehy fits in nicely as the economic climate changes! Fewer people are eating out in Japan, opting instead to shop in delis and supermarkets more. 
From the archive
Japan
Don Ladhoff to lead USPB Retail Programs
March 21, 2010
Don Ladhoff to lead USPB Retail Programs
The USPB announces Don Ladhoff will lead the retail efforts of the Domestic Marketing Program. He will provide key input to strategy and guide the tactical execution of the program, with the goal of increasing demand for potatoes in the retail enviro...
From the archive
United States
USPB President Tim O'Connor addresses declining demand
March 11, 2010
USPB President Tim O'Connor addresses declining demand
The U.S. Potato Board is targeting declining demand as a top priority.   During the group’s annual meeting March 11, board President Tim O’Connor urged members, in approving the next long-term plan, to make fixing declining demand a priority, and to fo...
From the archive
United States
US Chip Sector Weighs Funding Expansion
March 10, 2010
US Chip Sector Weighs Funding Expansion
During late January, the United States Potato Board (USPB) Chip Committee held a conference call with chip processors to gauge their interest in funding an expansion of the material development program to fast track the breeding of new chip-stock potat...
From the archive
United States

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This Company page was last updated on September 14, 2025

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Location
Potatoes USA (United States Potato Board)

  • 4949 S. Syracuse St. #400
    Denver Colorado 80237
    United States

United States
United States
Colorado
Colorado
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