Although the Belgian government has decided that trade fairs may be organized again from September 1, 2020, subject to compliance with measures that also apply in the trade, Kortrijk Xpo, and initiator Belgapom have jointly decided to postpone INTERPOM for a year to Sunday 28, Monday 29 and Tuesday 30 November 2021 in Kortrijk Xpo.
INTERPOM has 326 exhibitors and 19,500 visitors from 49 countries. The international character of INTERPOM, the central role of the trade fair as a congenial meeting place for potato professionals, the many tasting sessions, the intensive preparation time for an event of this scope and the uncertainty regarding international travel – all these factors were taken into account by the organisation in the decision to move INTERPOM from November 2020 to November 2021 in the interests of all stakeholders.
The structure of the fair is being maintained, only the dates are changing from November 2020 to 28, 29 and 30 November 2021. This postponed edition will be hybrid: the physical, on-site fair will be supplemented with an interactive, online platform (offering e.g. AI-based matchmaking, product pages, appointment modules, videoconferencing facilities, live and on-demand seminars, mobile apps, etc.).
From 2022, INTERPOM will then resume its biennial rotation in even years at Kortrijk Xpo.