Maybe the owners of the Idaho Fry Co. should have done a little more research before picking a name for their startup restaurant in Boise.
On the other hand, their alleged violation of the Idaho potato trademark hasn't exactly hurt business.
Traffic picked up immediately after a Boise television station aired a recent report about the Idaho Potato Commission's attempts to get the local eatery to change its name.
"The day after (the story) broke, it was crazy,"restaurant co-owner Blake Lingle said. "It was probably the busiest day we've ever had."
The new restaurant features fresh-cut fries and burgers. It sells fries made from Idaho Russet potatoes, but not exclusively. The menu also includes fries made from yams, sweet potatoes and white potatoes from California.
Eatery's name proves to be hot potato
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