Ondernemers die aangesloten zijn bij de campagne Verantwoord Frituren krijgen een wapen om de negatieve publiciteit, veroorzaakt door een ‘vetonderzoek’ van de Consumentenbond, te lijf gaan.
De bij de campagne aangesloten ondernemers krijgen een poster waarmee ze zich onderscheiden van hun vakbroeders die niet in gezond vet frituren. Het is een kopie van het gewraakte artikel uit de Consumentengids met daaroverheen in grote letters, ‘Wij frituren wel in gezond vet!’
Frituurvet onderzoek consumentenbond impuls voor "Verantwoord frituren"
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