Kettle Brand potato chips launches new flavor: fully loaded baked potato

Inspired by fans’ love for the classic baked potato bar, Kettle Foods Chief Flavor Architect Carolyn Richards is piling on the flavor with the newest Kettle Brand^® Potato Chip: Fully Loaded Baked Potato.

Hitting store shelves in January for football party snacking, new Fully Loaded Baked Potato lives up to its namesake with layers of real ingredients on crunchy, golden Kettle Brand^® Potato Chips. Tangy sour cream, the freshness of green onion and rich cheddar cheese combine with all natural smokiness to create the ultimate baked potato flavor.

The newest People’s Choice flavor, Fully Loaded Baked Potato is inspired by the Kettle Brand® Create-a-Chip Challenge, a contest inviting fans to make custom flavors and share the recipes online.

“We received thousands of submissions in the Create-a-Chip Challenge and the theme that stood out across the board this year was comfort food,” said Carolyn Richards, Kettle Foods chief flavor architect. “Our fans didn’t hold back, sharing recipes with heaps of creamy, rich ingredients and bold, familiar flavors. In the end, I couldn’t resist making the ultimate comfort food flavor: Fully Loaded Baked Potato.”

While the savory smokiness of Fully Loaded Baked Potato may remind some of bacon, all Kettle Brand^® Potato Chips are vegetarian and made from delicious, all natural ingredients – no trans fats, no artificial colors or flavors and no preservatives. All Kettle Brand^® Potato Chips are made from non-GMO ingredients. Cooked in small batches by hand in pure, healthy oils under the watchful eye of dedicated chip cooks, every Kettle Brand^® Potato Chip packs a hearty crunch and is a beautiful golden color.