Kathleen Triou to lead Fresh Solutions Network

Kathleen Triou to lead Fresh Solutions Network

Kathleen Triou

February 25, 2014
Kathleen Triou has accepted an offer to lead Fresh Solutions Network (FSN).

Fresh Solutions partners grow, pack, sell and deliver potatoes, sweet potatoes and onions directly to its retail and foodservice customers, providing seamless, transparent product supply and service.

NoKota Packers from Buxton, ND is a Fresh Solutions partner, supplying the group with Red River Valley Red Potatoes.

Kathleen was previously VP of Domestic Marketing for the U.S. Potato Board and most recently CMO of Avocados From Mexico. She has been with fresh Solutions since February 10th.

Besides NoKota Packers, other FSN partners include Masser Potato Farms, Sacramento, CA; Keystone Potato Products, Hegins, PA; Michael Farms, Urbana, OH; Basin Gold Cooperative, Pasco, WA; Green Thumb Farms, Fryeburg, ME; Red Isle Potato Growers, PEI, Canada and Sun-Glo of Idaho, Sugar City, ID.

David Masser, Chairman of FSN and President of Sterman Masser, Inc., said, "We are very excited to bring Kathleen on board to lead our next phase of growth. Kathleen has extensive experience in the produce industry and we are confident that as our new President & CEO, she will be able to take FSN to the next level by developing new strategies for increasing demand and consumption for fresh potatoes, sweet potatoes and onions."

Todd Michael, President of Michael Farms, a FSN partner, and former chairman of both the U.S. Potato Board and National Potato Council added, "These are important times for the fresh potato & onion business. We have done extensive strategic planning over the past few years with the goal of building the most distinctive marketing services company to advance the efforts of our retail and foodservice customers as well as all FSN partners. Bringing Kathleen on board accelerates our plans."

Triou said, "My whole career, and particularly the time I spent at the U.S. Potato Board, has given me actionable insights into shopper behavior and category dynamics. These learnings fueled a passion in me to elevate category performance for both the retailer and/or foodservice operator as well as the grower. I'm very excited to take on this new challenge."
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