Keynote Speaker SNACKEX 2017 announced: Ken Hughes

As Europe’s leading Consumer and Shopper Behaviouralist, Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why

As Europe’s leading Consumer and Shopper Behaviouralist, Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?

October 05, 2016

The headline speaker for the next SNACKEX industry event in Vienna in 2017 has been confirmed: Ken Hughes.

Ken Hughes, one of the world’s leading consumer & shopper behaviouralists, will be guest speaker at the SNACKEX breakfast kick-off event starting at 08:30 on Wednesday 21 June 2017.

Ken is acknowledged as one of the most respected thought leaders on shopper marketing and shopper centricity, omnichannel & digital strategy alongside retail futurology. He is a part-time professor in consumer behaviour and a board member & strategic advisor to many organisations on the future of consumerism and shopper trends.

With over 80% of floor space already sold and 100 exhibitors signed up, SNACKEX is the industry event not to be missed with 2017 set to be one of the biggest and highly anticipated events yet.

The full speaker programme will be published soon and online conference delegate registration will open in November. Please act early to benefit from the best rates. SNACKEX preferred hotels are accepting online bookings now using the links on the SNACKEX website.

Vienna is a great location for SNACKEX. Situated in the heart of Europe and bordering 7 European countries, Austria is the natural gateway for doing business with Central and Eastern European countries.

It’s also supremely easy to get to from anywhere in the world so conference organizers expect a high turnout of global visitors.

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