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The Snack Food Association rebranded: it's now SNAC International

SNAC International

The New SNAC International Logo and Tagline. The new branding represents the evolution of today’s consumer who is more interested than ever before in convenient, better for you options as well as appealing to both traditional and newer snack food companies.

April 1, 2016
It's no secret that snacking – and the snack food industry – has evolved since the Snack Food Association was founded in 1937. Snacking is an increasingly important part of day-to-day life and food manufacturers are offering new choices for consumers looking for quick, diverse options that fit their busy lifestyles.

Today, the association is excited to announce a new name and identity as SNAC International to reflect the changing marketplace.

Tom Dempsey, SNAC International President and CEO

"The snack food industry is changing and our association is leading the way."

"This update reflects the ever-broadening snack category in the marketplace, which includes both classic snack products such as potato chips, pretzels, and popcorn along with 'better for you' options like bars, nuts, and dried fruit snacks."
The SNAC International brand was approved by the association's Board of Directors at the annual meeting, SNAXPO, in Houston, TX on March 21 and will go into effect immediately.

(Click picture to watch video)

Video introduction of the new SNAC International identity - in the context of the long history (since 1937) of the association.

Dan Morgan, outgoing SFA chairman and president, BFY Holdings, Inc.:

"When I took the gavel and became chairman, I challenged the organization to think of ourselves differently."

"We need to evolve, and that's exactly what's happening in the industry: portability, convenience, transparency, nutrition."
This isn't the first time that the association has adapted to changing times. It began as the Potato Chip Institute in 1937, later became the Potato Chip Institute International, then the Potato Chip Snack Food Association, and finally the Snack Food Association. The SNAC International name and logo looks to the future, reaffirming the organization's status as the premier advocate for the snack food industry.

The new tagline, "Snacking. Nutrition. Convenience.," conveys the three key tenants of its members' brands. This also represents the evolution of today's consumer, who is interested in both convenient, healthier options, as well as traditional snack products. "International" recognizes the organization's evolving role in serving current and prospective snack maker members who do business in other countries or are seeking to expand to the global market.

SNAC International is the international trade association of the snack food industry, representing more than 400 snack manufacturers and suppliers worldwide. The association's mission is to create resources that fuel and reinforce value for its members by offering services and relationship building forums for members in support of industry growth and dynamic relevance.

SNAC International accomplishes its mission through the three pillars of government relations, education, and networking access.
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SNAC International (formerly The Snack Food Association, SFA) is an international trade association of the snack food industry representing snack manufacturers and suppliers.
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