Weird potato chip flavours hit UK retail shelves for Christmas

What will be you favorite crisp flavour this holiday season? Will it be 'Brussels Sprouts' or 'Christmas tree'?

What will be you favorite crisp flavour this holiday season? Will it be 'Brussels Sprouts' or 'Christmas tree'?

October 15, 2018

Here at PotatoPro we are no longer surprised to see 'unexpected' flavoured potato chips or fries from Japan. We've seen lots...

But these two flavours from the o-so-traditional British Island, both launched specifically for what is arguably the most-traditional-holiday-of-all really caught us off-guard:

“What will be you favorite crisp flavour this holiday season?”

“Will it be 'Brussels Sprouts' or 'Christmas tree'... ?”

Walkers Crisps: Brussels Sprouts

Single pack flavours include Turkey & Stuffing, Pigs in Blankets, and Brussels Sprouts

Single pack flavours include Turkey & Stuffing, Pigs in Blankets, and Brussels Sprouts

Walkers is launching a range of Christmas flavours in single and multi-pack formats, in a move designed to “spark debate” about Brussel Sprouts.

Single pack flavours include Turkey & Stuffing, Pigs in Blankets, and Brussels Sprouts, each retailing at 65p each.

Multi-packs include two of each, retailing at £1.50:

  • Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours
  • Glazed Ham, Turkey & Stuffing, and Cheese & Cranberry flavours
Andrew Hawkswell, marketing manager at brand owner PepsiCo:

“Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas.”

“We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they are a #SproutLover or #SproutHater.”
The limited edition range will be available starting today and will be supported by TV, digital and PR activity.

Source: Talking Retail

Christmas Tree Flavoured Crisps

Supermarket Chain Iceland is taking ‘quirky’ to the next level with their rather bizarre crisp creation 'Christmas Tree Flavour Salted'

Supermarket Chain Iceland is taking ‘quirky’ to the next level with their rather bizarre crisp creation 'Christmas Tree Flavour Salted'

Also in the United Kingdom, frozen food supermarket chain Iceland have launched Christmas tree flavoured crisps.

‘The Luxury Christmas Tree Flavour Salted Hand Cooked Crisps’ are made with oil from real pine needles and cost just £1 for a 180g bag.

Iceland’s Head Chef, Neil Nugent:

“At Iceland we are always evolving our product range to include the latest foods and trends.”

“The Christmas Tree Crisps have a slight ready salted flavour with a hint of pine that creates a completely new combination, unlike any other festive flavour.”
Not easily convinced by the average marketing claim, I somehow have no trouble believing these chips are indeed ...'unlike any other festive flavour...'

Other flavours in Iceland's Luxury Crisps range include Lobster Cocktail and Luxury Pigs in Blankets.

Available now in stores and online.

Source: PR Examples
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
Shearer’s Foods LLC Issues Allergy Alert on Undeclared Milk in Raley’s Salt & Vinegar Flavored Potato Chips
April 25, 2021

Shearer’s Foods LLC Issues Allergy Alert on Undeclared Milk in Raley’s Salt & Vinegar Flavored Potato Chips

Shearer’s Foods LLC of Massillon, OH is voluntarily recalling two lots of 9.5 ounce bags of “Raley’s Salt & Vinegar Flavored Potato Chips,” because they may contain undeclared milk.
Frito-Lay Production Locations
June 10, 2009

Frito-Lay offers local potato chips

Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
What is happening in the savory snacks market?
November 25, 2008

What is happening in the savory snacks market?

Frito-Lay reported for the 3rd quarter a 9% revenue growth in North America, resulting from double-digit growth at Tostitos, Ruffles and Cheetos and high-single-digit growth in trademark Lay's and Doritos.
Sponsored Content