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Albert Bartlett Buys Stake in Frozen Food Brand

Potato packer Albert Bartlett Buys Stake in a Frozen Food Brand aimed at young children, Kiddyum. The company was founded by Jayne Hynes in 2015, inspired by her own children.

Manchester-based frozen food brand for children Kiddyum has sold a 40% stake to Albert Bartlett, a grower and packer of potatoes according to BusinessLive.

The undisclosed investment will support Kiddyum’s growth plans by funding the development of new products and accelerating its retail, service sector and export business.

Albert Bartlett’s managing director Richard Quinn will support Kiddyum’s strategy and help guide the business’ next stage of the growth alongside Kiddyum’s founder and managing director, Jayne Hynes.

Kiddyum launched after winning the Startup Britain competition in 2015, first at Sainsbury’s and then went on to secure listings with Co-op and Ocado.

The healthy frozen food brand is aimed at children aged one to four. All options are ethically packaged and are low in salt and sugar-free, according to Kiddyum.

Jayne Hynes:

“We’re at an important stage in the company’s development so it’s great to get the backing of such a large, successful business – especially one that’s so well aligned with all of our values.”

“With the breadth of the team’s experience we can further the development of the Kiddyum brand and bring the meals to even more parents looking for a genuinely healthy alternative to home cooking.”

Richard Quinn:

“At Albert Bartlett, we’re passionate about driving a healthier future for children’s food, and we believe frozen plays a big part in this: Kiddyum has been quietly spearheading a revolution in the category and we’re excited to help drive the business to the next level and extend coverage.”

“We’re a fantastic fit, as quality ingredients and a passion for helping children eat well are at the heart of both businesses’ DNA.”

“We’ve come on board at a really exciting time in Kiddyum’s growth, and will work together to capitalise on increased consumer demand for healthy frozen foods.”